SERP stands for search engine results page. Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. This leads to Google making changes in the way that search results are delivered and could affect the way your business appears to your target audience.
A variety of factors including whether they are logged into their Google account, their location settings, language preferences, and search history can affect what type of search results a user can see. At the beginning of the search results, Google displays the approximate number of search results for the query and the time it takes to deliver the SERP. For example, there are approximately 828,000,000 webpages indexed for the keyword SEO, and results were delivered in 0.59 seconds. Pay-per-click Google Ads that target the keyword SEO can be seen at the first four results starting with an Ad label.
The first organic listings that appear in this SERP for Google’s Search Engine Optimization Starter Guide. After this organic listing, Google includes a “People Also Ask” section. Search users click on a question and additional related questions appear. The answers typically link to a webpage for further information.
To the right of the Google Ads, organic listing, and “People Also Ask section”, is Google’s knowledge panel for search engine optimization. Knowledge panels can vary based on the entity they describe. After these factors, the next portion of the SERP for SEO contains two more organic listings, followed by the local pack featuring SEO companies.
Following the local pack, Google displays the top news stories about SEO from the past 24 hours. After another organic listing, Google places three videos from YouTube about SEO into the SERP, followed by another four organic listings. When the bottom of the SERP page is finally reached, Google has more organic results and related searches.
Note if you are on a mobile device, Google doesn’t make you click through to the second page of results. Instead, after a listing of related searches, the next page of search results will automatically appear as you scroll down. This makes it even more important for your business to be first on the results page. Users will only scroll for so long before they click on a competitor or search for something else.
Get your business on Google’s first page of SERPS by calling 248.528.360.