Search Engine Optimization and Paid Search: What Should Your Strategy Be?

As a search engine marketing company, we are often asked if there’s a basic strategy when it comes to organic search engine optimization and paid search advertising. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company, its ROI objectives, budget, and countless other monetary and marketing factors. SEM/SEO/BOTH