Optimize your Website for Google & People
Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.
You should optimize your website for them, first and foremost.
If you …
- avoid “happy talk,”
- use popups deliberately,
- prioritize usability over cleverness or cuteness,
- give your users a path to recover from site errors and mistyped words, and
- present information in a modular, easy-to-scan way
… you will be more likely to turn your visitors into engaged users, prospects, and paying customers.