How to Improve Your Company’s SEO Strategy

seo strategy

There are over 200 ranking factors that the Google algorithm uses to rank sites. It is important that you know the fundamentals to create a successful SEO strategy. Here are a few things to start with: 

  1. Target Demographic Research 

Figure out who you’re marketing to. Look to the market, gather online data, and research content relative to your niche.  

2. Keyword Research 

Use analytic tools to find keywords that aren’t heavy with the competition. Also include keywords directly related and adjacent to your subject. Break up content related to selling and general knowledge, not only is it good for SEO, but your audience won’t feel overwhelmed. 

3. Be Scientific with Your Approach 

Developing a marketing strategy takes time and effort. Companies need a fine-tuned process of keyword research, posting schedules, and analytic monitoring. 

4. Work with a Digital Marketing Company 

Digital marketing is a full-time job. Don’t be afraid to hire an agency that has a team of experts that can keep track of items above regularly, especially if you are a small business that does not have the time for the learning curve that comes with marketing your business. 

Need to update your strategy? Call 248.528.3600

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