RankBrain and Semantic Search: On-Page SEO in 2017

Semantic search has sparked a lot of buzz in the SEO space. We’ve heard about entity SEO, conversational content, optimizing for topics (as opposed to keywords), and even completely ditching old-school SEO tactics, like link building and keyword targeting, in favor of creating the most relevant and useful piece of content there is, and letting Google do the rest.

Linking Strategies to Drive Traffic to Your Website

It’s important to remember that linking strategies take time. Link popularity helps search engines determine the relevance of your site. They look at not only the number of incoming links you have but also the quality of those links. While this possibility shouldn’t be overlooked, it’s also important to understand that search engines look to …