15 principles of UI/UX Design Psychology

Design Pyschology

When designing a website, one must think about the user experience. A person’s interaction with a digital product follows the same pattern: filter information, look for meaning, acts within a time frame, store interaction in memory. These principles will help you build a website that will keep your customers coming back:

1.     Hick’s Law: break tasks into small steps

2.     Priming: use images & videos to state benefits of product

3.     Cognitive Load: remove repetitive info

4.     Aesthetic-Usability Effect: if it looks like a button, it should be a button

5.     Progressive Disclosure: carry out usability test

6.     Social Proof: video testimonials

7.     Curiosity Gap: engaging titles

8.     Mental Models: symmetrical elements

9.     Miller’s Law: group content in small groups 

10.  Investment Loops: reward users for acting

11.  Commitment & Consistency: break large tasks into simple steps

12.  Provide Exit Steps: create a queuing system

13.  Peak-End Rule: provide clear start & end points

14.  Zeigarknik Effect: invite to discover more

15.  Storytelling Effect: create a point of view

Call 248.528.3600 to design a website using these principles.  

Leave a Reply