How mobile is reshaping the Google B2B Buying Experience


There’s a new generation of B2B buyers out there. In the past, companies relied on good ole’boy personal relationships to increase business. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But the digital world has changed that dynamic.

B2B customers today do not expect to interact with a salesperson until it’s time to close the deal. More importantly, they expect the same digital experiences and features that they encounter as consumers, and hold brands accountable to frictionless mobile experiences regardless of their industry.   Read More about Google B2B


Website Development & SEO: Does your developer do both?

Even if you have the coolest website on the Internet, If people can’t find you, you don’t exist!

When creating or redesigning a new website Search Engine Optimization (SEO) can be an afterthought.  Having a solid foundation is key to building an effective new website.   Having a SEO friendly website design is equally important… so, why is SEO often a lower priority to most developers?

Here are some of the most common SEO mistakes we find:

SEO, Website, Design





Http vs Https is it worth the switch? Why you need to migrate

Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle.

There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch.

The apprehension is understandable; as with any big change to a website, mistakes have the potential to be extremely costly – both to the user experience and to search visibility. Any risk of a drop in rankings has SEOs quivering in their boots.

However, this is not reason enough to avoid the change. There has been an almighty push towards creating a more secure web. There is a pressure for website owners to take responsibility for the security of their sites; those who do will be duly rewarded by Google.

Switching to HTTPS: Is it really worth it?




TOP 10 Website Design Trends in 2017

With the year in full swing, let’s review the top 10 Web design trends that could impact website design updates and complete overhauls.  This will help you better anticipate trends as well as understand where to devote resources (time and money) within the world of Web development.

Technology is constantly changing.  You need to stay ahead of the game by changing with technology. The confusing thing is that there are many developments and updates being released on a weekly basis.  Here are some trends you should pay close attention to> Top 10 Website Design Trends



The complete guide to aligning your content with Google’s quality criteria in 6 steps.


6 steps to align your content against the Google Panda Algorithm.  

What is “content quality”? How do you improve it, increase your Google rank, and keep panda from devaluing your content?

Content quality comes up more and more in Google SEO context. Focusing on content quality is the most underutilized SEO tactic, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda.

For those of you who don’t know, the algorithm Google Panda is a special “filter” designed to de-rank low quality content, and since 2016, it’s a part of the search engine’s core ranking algorithm. This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update.

Here are the 6 essential steps to audit your content against poor quality and fix the issues you find. Here are some useful strategies to help you align your content with the Google Panda Algorithm>


SEO: Content, Connections and Continuity of Experience


SEO is about optimizing websites, but far more importantly, it is about enhancing and improving the broader Web presence and the user experience itself so that enterprises (businesses like yours) are seen as relevant to, and favorable for, a prospective audience/user’s query (the terms and phrases they use) when using one of the popular search engines. That was somewhat of a long-winded definition of search engine optimization, so let’s simplify and in the process clarify what those responsible for the practice of SEO engage in and the type of initiatives they routinely embark upon.

SEO is about building a website presence and maintaining an online reputation that results in being awarded or assigned a position on the search results pages that is favorable to brand objectives.

As previously mentioned, search engine optimization requires a balance between the technical and the creative (with a virtual eye toward the quality of the user experience of course). Enterprises that understand this fundamental realization are those which, on the whole, experience the greatest level of success.


RankBrain and Semantic Search: On-Page SEO in 2017







Semantic search has sparked a lot of buzz in the SEO space. We’ve heard about entity SEO, conversational content, optimizing for topics (as opposed to keywords), and even completely ditching old-school SEO tactics, like link building and keyword targeting, in favor of creating the most relevant and useful piece of content there is, and letting Google do the rest.

What’s semantic search?  Semantic search aims to improve search accuracy by understanding searcher intent, contextual meaning of terms, and relationships between words to provide more relevant search results.

There is no doubt that the search landscape is changing, but it’s important to realize that these changes are very gradual. Keywords are still important, but they have a lot of company: things like relevance, comprehensiveness, and usability matter just as much. In 2017, optimizing your pages for engines exclusively won’t cut it; but focusing on the user alone isn’t something search engines are able to pick up on either. Instead of running to the extremes, cater for both humans and engines: create high-quality content and provide the best user experience you can; but don’t forget to do your keyword research and competitor analysis to incorporate topically relevant terms into your content.  On-page SEO in 2017-RankBrain & Semantic Search>

The relationship of Content and SEO

website seo

Today, everyone is focused on content marketing.  

The better content you produce, the better your website or social media account will be; more visitors, more followers, and more conversions.  What business and organization doesn’t want that, right?


Yes, the vast majority of the all businesses and organizations I work with want to grow with more website traffic, more social media followers, and in the end more website conversions.

And let’s not downplay content, because it is extremely important!

But in a world where Content is King, many forget that content can only remain ruler of the throne when it is paired with fundamentals of SEO.

The relationship of Content and SEO

Content is just an element of SEO. Yep, you read that right.

Most people seem to think that content marketing is its own thing. Maybe you think that it is used to engage with your audience. And that’s right!   But content is more than that.

Content is a critical element of SEO. With content you add more valuable information to your website, resulting in more pages that are indexed by Google. But that’s not all!

The more quality content you create, the more authoritative of a resource you become. This is great for your audience, but also Google! If you provide a wide variety of knowledge on a topic, Google will take notice. And you will start to become a great resource for them to provide in search results. Ultimately enhancing your ranking in Google.

It’s a win-win!

But when you ignore the basic fundamentals of SEO, all the content you created will not get indexed. Meaning your content won’t be found! Resulting in all your hard work going to waste.


So yes, quality content is extremely important! And you need to continue to produce quality content on a regular basis. But creating that content would mean nothing without the fundamentals of SEO.

There are 3 basic fundamentals of SEO that are critical to remember if you want your content marketing to succeed.   Contact us today and we can help you get started!  248-528-3600

Avoid Googles Mobile Interstitials Penalty

Google Mobile Penalty January 2017

Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space.
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Takeaway: Content on the pages you have indexed in mobile search must be readily available when a user clicks through to the page from Google.  Limens terms:  Keep It Simple Want to learn more> Avoid Googles Mobile Penalty

Dominate Google Search Results

From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

In order to remain dominant in the search world, Google introduced several now-infamous adjustments to its algorithm that went by the names of Panda, Penguin and Hummingbird, just to name a few. As the less-than-savory characters began dominating Google’s search by supposedly gaming the system, Google had to act or risk losing its relevancy. These algorithm adjustments were intended to both weed out the spoofs and scammers, while also fine-tuning its semantic search.  Read More Dominate Google Search 2017>