Optimize Your Landing Pages to Drive Conversions: Tips from Google
It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site. Design and usability are important. Also important still is speed; users love fast sites. One of the biggest improvements you can make to your digital campaign can be improving a users experience on your site. Here are a few steps to consider for giving users a great experience after clicking an ad.
- Know Whats Working
- Make your Website fast and Mobile Friendly
- Test and Improve Landing Page
Read More > Optimize your landing pages for Google
The Importance of a Responsive/Mobile Website
Mobile devices have changed the way users communicate with potential buyers and access information. 82% percent of mobile users in the United States use their phone to browse the internet. Unfortunately, most websites aren’t optimized for viewing on a mobile device, increasing the need for a responsive website. A responsive website adapts the design to fit the screen of different devices like cell phones, computers, and tablets.
This post reveals the three reasons why your Industrial business should consider implementing a responsive website.
3 Reasons Your Industrial Business Needs A Responsive Mobile Friendly Website
It Provides A Predicable Experience
Your customers want a familiar experience whether they are in your office or on your website. When your website doesn’t have a responsive design, you make finding information across devices more difficult. With a responsive site, you offer a consistent design across all platforms so your customers can have a predictable experience and know where to access the information that they need. Responsive Web Design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Design and performance are necessary across all devices to ensure usability and satisfaction.
It Boosts SEO
SEO is an important digital marketing tactic for getting new clients to find your website. Google now gives mobile websites priority over sites that aren’t responsive/mobile friendly. Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced in 2015 it had started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
It Improves Web Traffic
Making clients search high and low for your website is frustrating enough, but making them wait for your website to load can keep them from doing business with you whatsoever. Not having a responsive design makes web pages load slowly when being accessed through a mobile device. And when people have to wait more than two seconds for your page to load, they tend to leave the site, increasing your bounce rate.
A responsive design will help your pages load faster, resulting in fewer traffic bounces, and an improved user experience.
Want to know if your website is responsive give us a call today we can help you with the process. 248-528-3600
This Sunday is the Super Bowl LII.
The Super Bowl LII takes place at the U.S. Bank Stadium, Minneapolis, MN on February 4, 2018. The two teams battling it out are the Philadelphia Eagles vs the New England Patriots.
This year’s ads are clocking in at around $5 million for 30 seconds. The hopes that an audience of over 110 million viewers, all at one time, many of them looking forward to advertising. With that kind of money and that big an audience on the line, a Super Bowl spot is no longer a stand-alone bit of creative. From ad teasers on YouTube to hashtags on social media, smart marketers get the most out of their expensive ad buy by building a digital universe around it.
For these, and other Big Game-related stats—from search interest in “take a knee” to spikes in searches for “Superb Owl”—check out Super Bowl LII Trends>
Today a solid digital marketing strategy has become the new bread and butter of day to day business. Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.
Here are 4 tips to optimize your digital marketing strategy.
1. Prioritize customer needs over bells and whistles.
While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.
2. Audit and update your SEO more often
You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.
3. Make your marketing MOBILE
Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.
Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.
4. Blogging as a lead generation tool
Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.
Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.
What is Google’s Mobile-First Index?
Google will roll out the mobile-first-index sometime in 2018. The search engine will index the web from the point of view of a mobile user. Google will use the mobile version of a site as it’s PRIMARY search engine index. Sites that do not display the same content as the desktop version may see a negative impact. Is your website ready for this change?
Web design trends you should consider using in 2018.
Balancing website aesthetics AI, and functionality is a difficult act, but if you get it right you’ll set yourself up for increased user engagement and higher conversion rates. Here are a few trends that can improve your online presence.
- Mobile Website Design/Responsive Web Design
- Machine Learning & AI (Artificial Intellegence)
- Website Grid Layouts
- Bold Fonts & Eye Catching Colors
- More Advanced Scroll Triggered Animations
- Top Sticky Elements vs. Bottom Sticky Elements
- Scalable Graphics
Want more details read more here about the > Website Design Trends to Watch in 2018
Wondering how you can grow your GOOGLE organic search traffic before this year comes to a close? We’ve compiled 3 ways to help you achieve that goal before year end.
1. Do a Website Content Audit
Does your website copy convey the message you want your potential clients to know about your business and does it include industry terms? Website Content/Copy audits are the single best way to expose issues that are likely harming your SEO performance. The truth is that many websites online are littered with thin, low-quality, and even outdated content.
2. Target Low Hanging Fruits
The more targeted your content is to your potential client the more success you will have generating quality leads to your website.
One of my favorite methods for getting quick SEO wins is to target low-hanging fruits. What does that mean?
It means that you identify pages on your site that are ranking on the second page of Google. After you identify these pages, you need to make an effort to “beef them up”. That means improving the quality of the page by either adding more words, adding video, adding audio, or improving the overall readability and design of the page.
A combination of all of these elements would produce the best results.
3. Care About Your Websites User/Technical Performance
There is a tendency in the SEO industry for people to overvalue backlinks and undervalue user experience. We believe that if users cannot navigate thru your website with ease how do you expect the search engines to do so? Usability plays a large role in this, with the right foundation you can generate a better return from your website.
This time of year can be overwhelming with the holiday, don’t let your momentum die keep the leads coming thru the holidays! If you need any help implementing any of these steps please give us a call. We can help you tackle any website SEO project.
You can reach us at 248.528.3600.
Just how important are Google’s online reviews for your business? Well, according to a recent survey, they are extremely important. The survey highlights 5 mind-blowing stats, but three of them stand out > 5 ways Google Reviews Positively Impact Your Business