Tag Archives: Troy

Is your website design effective? How does it measure up?

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How effective is your website design? Does your website engage the user at every stage?
At any time, website visitors are in one of the following stages: 1. Attention, 2. Interest, 3. Desire, 4. Action, or 5. Satisfaction. Data-driven, user friendly design, in all of its forms, packs a powerful punch when it comes to a website’s performance. Read More: How to Measure the Effectiveness of Web Designs

Turn your Website into a Powerful Marketing Tool

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The past 13 years I have heard the same thing over and over from my industrial manufacturers. “I don’t want to put that online because my competitor will learn my deepest darkest trade secrets!” Learn how telling all will help you attract the “right” prospects and by doing so how it will not only invite prospective customers to learn more about your capabilities and strengths, but also convince them that an on-site visit is a must. After that, let the revenue build. Read More: MetalForming Magazine

Being Found Online & Connecting With Customers 10 Tips

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There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the best looking physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it?
It has to do with online search. Through online search businesses have the opportunity to be found and connect with potential customers. We used to have the Yellow Pages. I remember sitting on stacks of them as a kid so I could reach the dinner table. Who uses them anymore? People found businesses this way; well those days are gone.
Read More about Being Found on the Search Engines