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Everyone would agree that usability is an important aspect of Web design. Whether you’re working on a portfolio website, online store or Web app, making your pages easy and enjoyable for your visitors to use is key. Learn More: Smashing Magazine
Tag Archives: Industrial Website Development
Is your website design effective? How does it measure up?
How effective is your website design? Does your website engage the user at every stage?
At any time, website visitors are in one of the following stages: 1. Attention, 2. Interest, 3. Desire, 4. Action, or 5. Satisfaction. Data-driven, user friendly design, in all of its forms, packs a powerful punch when it comes to a website’s performance. Read More: How to Measure the Effectiveness of Web Designs
Turn your Website into a Powerful Marketing Tool
The past 13 years I have heard the same thing over and over from my industrial manufacturers. “I don’t want to put that online because my competitor will learn my deepest darkest trade secrets!” Learn how telling all will help you attract the “right” prospects and by doing so how it will not only invite prospective customers to learn more about your capabilities and strengths, but also convince them that an on-site visit is a must. After that, let the revenue build. Read More: MetalForming Magazine
5 Reasons Your Website Isn’t Attracting B2B Sales Leads
Its 2011, so what are your online marketing plans for the New Year? Will you be investing more in Pay Per Click (PPC)? Will you start blogging, tweeting? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that this will translate into new customers, new leads and new opportunities for your business. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on. Read More: http://bit.ly/f9mEPk
Being Found Online & Connecting With Customers 10 Tips
There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the best looking physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it?
It has to do with online search. Through online search businesses have the opportunity to be found and connect with potential customers. We used to have the Yellow Pages. I remember sitting on stacks of them as a kid so I could reach the dinner table. Who uses them anymore? People found businesses this way; well those days are gone.
Read More about Being Found on the Search Engines
Five Tips for writing Search Friendly Website Content
You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your products and services. The only problem is that your website shows up somewhere after page 10 on the organic search engine results. Since most referrals to sites come directly from search engines, search-engine-friendly content is imperative. Here are five tips to make sure search engines love you and your prospects can find you. Read More
Your Website Should Tell a Story For SEO Sake…
When it comes to Search Engine Optimization your website should tell a story, beyond SEO the secret to a successful site is that the same content should make prospective buyers want to read it! What is the story that your customer cares about? What problem do you solve? How do you entertain them? How do you make their lives a little better? Tell that story. Read More: For SEO, you need a story to tell
Website Mistakes that your B2B Company is Probably Making
Connecting with today’s B2B new socially-enabled buyer, or “Customer 2.0”, has become especially challenging for B2B manufacturing organizations. And along with the web increasingly becoming the preferred channel for customers find new sources and to do their research, having a functional website has become not just an option, but a necessity. Yet, B2B websites still have basic marketing and SEO (Search Engine Optimization) problems that holding back their success. Sales Intelligence Blog
Does your website have CLASS?
Does your website have C.L.A.S.S.? Miller Media develops best in “class” websites! C is for Cross-Browser Compatible, L is for Latest W3C Standards, A is for Accessibility, S is for Search Engine Friendly, S is for Search Engine Optimized Websites in Troy, MI. Read More on Web Design CLASS
Build a Stong Website Foundation with Strong Keywords
When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog
