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Based on the happenings over the past few weeks we have been flooded with calls from new companies (coincidentally none of which are our existing clients) whose rank on Google has dropped dramatically over the past month. Websites affected by this recent change in Google’s algorithm might not be easily recognizable as spamming without deep analysis or expertise. The common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in web spam tactics to manipulate search engine rankings. Bottom line is that Google wants people doing white hat search engine optimization (or even no search engine optimization at all) to be focus on creating user friendly, compelling web sites with quality content.
Category Archives: Search Engine Visibility
How to Go from Zero to SEO
Turning website “internet marketing” or “SEO” into line items on your budget is no small feat when you aren’t used to spending that kind of money. If you’re a business owner that relies heavily on referral and word-of-mouth marketing but is looking to take their business to the next level with SEO, here are few tips to help you stay the course: Read More | Website SEO
SEO and PPC Together the Persuit of Greater Visibility
Let’s all agree on some terminology here:
The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management. In addition, these strategies should be always be considered together for best results.
Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.
There are some great benefits of SEO and PPC together, including:
- Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
- Converting phrases from PPC may also convert well for your SEO campaign.
If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.
Google reveals 10 new website search algorithm changes
Search giant Google has provided an insight into 10 changes it has made out of the 500 changes it makes in a typical year to its search algorithm. “These changes improve everything from translation, to snippets to autocomplete,” he said on Google’s official blog. Read More: Google Search
Is Pay-Per-Click “Right” For Your Business?
In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements can be placed on websites, articles, e-mails, and even blogs; places where an average consumer would most likely see it, thus increasing the visibility of your products or services and directing traffic to your website. Read More: Pay-Per-Click
SEO Copywriting Tips
SEO copywriting is about writing keyword optimized copy which is readable and persuades visitors to take action. While the instructions may sound similar, there is a huge difference between writing SEO optimized copy and keyword stuffing. Write optimized copy. Read More on SEO
How to Maximize PDFs And Search Engine Visibility 3 Tips
I’m not a huge fan of PDF documents and it’s not advisable to inundate your website with PDF documents, the good news is that you can use them sparingly, safe in the knowledge that Google is better than it’s ever been at extracting their meaning and indexing them as they would a HTML file. There are just a few things to keep in mind: Read More: Search Marketing Standards
