Blog

Google+ Business Page & Search Engine Visibility Is More Important than Ever!

Why is the Google+ Business Page More Important Now for Search Engine Visibility?

google-my-business-local-success

Have you noticed the new Google search results page? Google now shows up to four ads above organic search results and has removed text ads completely from the right side of desktop search results. Also, some serious weight and real estate has been given to Google+ and if you sell a product online, Google Merchant. Now more than ever, you need to update your Google+ business page. Google wins by providing users verified information on your business, and you win by increasing the Search Engine Visibility for your business.
While claiming your company’s Google+ page will not directly optimize your business website for Google search, it will optimize the information on your Google+ business page to appear in relevant search results. Start by completing the “About” section of your business page with keywords and use them as anchor text that link back to your company’s main website. Using your company’s Google+ page the right way will help your SEO efforts. So go ahead, claim and/or update your Google+ page and increase your Search Engine Visibility.

8 Tips for Exceptional Web Design, Usability, and User Experience

Exceptional Web Design, Usability, and User Experience

website guidelines

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics.  However, if you’re truly trying to accomplish something with your website (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks.  In a world where folks have more than a billion websites they can potentially land on, you need to make sure your website’s design is optimized for usability (how easy your website is to use) and user experience (how enjoyable interacting with your website is for actual users).    See how to make your website exceptional > web design, usability, user experience

Google Penguin the next update may be the last

google-penguin-4-large-1461324809

If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages.   To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As we all wait for the next Google Penguin update, which should be named Penguin 4.0 and should be officially announced by Google – we may not experience a new one after this next version.

5 Ways to Make Your Content Mobile-Friendly for Increased Traffic and Engagement.

Mobile Friendly Website Content

The number of mobile users has now exceeded the number of desktop users and mobile Internet usage has been going up year after year.  That being said I think its safe to say that mobile phones are not a fad and are here to stay.

In 2015, Google announced that it created a mobile-friendly algorithm, which the industry dubbed “mobilegeddon.”

I’m going to show you the five main ways you can optimize content for mobile. I encourage you to put as many of them into effect as possible.  5 ways to make your website content Mobile Friendly>

 

 

 

 

 

Still Waiting to Go Mobile Friendly? TIMES UP!

Mobile Website Design is no longer an option!

google-mobile-friendly-websites

As many Web professionals are aware, Google recently announced that mobile-friendly sites will be getting an extra boost over their non-mobile counterparts, meaning that those who are still not mobile, have waited long enough.
Last year, Google rolled out the original mobile-friendly update coined by the industry as “Mobilegeddon” but when the dust settled the update had made an underwhelming impact.  Some speculate that the update was throttled or scaled back due to the sheer number of sites that were not mobile friendly at the time.   After recently announcing that the mobile update will be given more weight in the ranking algorithm, we can all agree that having a mobile friendly website is more important than ever and waiting is no longer an option.  Read More about: Mobile Web Design | Responsive Web Design

 

The Digital Landscape 2016

Digital Landcape 2016

In today’s massive digital landscape it is easy to feel pressured and pulled into every direction.   As we close out the first quarter in 2016, the challenge for each of you should be to set aside some time to evaluate your marketing strategies channels and determine if they are providing you with a return on investment (ROI).  If not, streamline your process and shift funds to channels that are producing. It is easy to get “shiny object” syndrome and over-complicate how we reach our ideal customers.  We can help you stay focused on an outstanding customer experience that will impact your business today!  Give us a call 248-528-3600

Healthcare | Google’s Digital Marketing Landcape

Google Healthcare Partner Event

Miller Media will be hosting a Google Healthcare Partner event.

We will explore how technology is changing our approach to health in areas like hospitals and urgent care, behavioral health, vitamins and supplements, weight loss, beauty and fitness, and pediatrics.

We’ll examine key digital marketing trends in healthcare, including how:
Health ranks in the top 5 concerns of Americans
-1 in 20 online searches are now health related
-80% of us are looking for healthier lifestyle options
-70% of hospital traffic comes from search
-156M people are online now and in need of a health solution

Space is limited so if you are interested in attending our event you can register here: Google Healthcare Partner Event Registration

New Year NEW Website. How do I know if I need a new website?

Do I need a new website in 2016?

That’s right, it’s that time of year again.  Enter the panic.  So much to do so little time…

It’s funny how the end of the year has the ability to put our annual to-do list into perspective, with a spotlight on what we should do, but inevitably put off until later….next month….next year…never mind.  We’ve all been there.

Whether you’re a New Year’s resolution type person or not – we’ve all got one eye on what comes next, if your anything like me its looking for way that I can improve my business and personal life.

Keeping up with technology and expectations for our businesses online is a daunting task.  With the countless Google Updates and social media posts and articles about the next must-have for websites, one could spend all their time self-educating, and never get anything done.   And frankly, if your list looks anything like mine, you have enough to do already.

Here are 5 reasons you should invest in redeveloping your website:

  1. Your website offers a poor experience to users on the move
  2. Your visitors can’t easily find what they need or complete an action on your website.  “Contact me NOW”  “Buy Now”
  3. The content on your website isn’t communicating the right message anymore.
  4. You aren’t using video on your website (be unique and different instead of writing about your process..SHOW THEM!)
  5. You don’t have a clear ‘digital strategy’.  Your website is the centerpiece for all of your digital marketing it should be your first priority!
  6. Your website isn’t RESPONSIVE.  Responsive web design responds to the needs of the users and the hand held devices they’re using. The layout changes based on the size and capabilities of that specific device.

I believe in educating my clients and letting them know what the latest trends in technology are available and how it may or may not fit within their business growth model.   This allows you to focus on you and your daily task of running your business.

If you’re interested in updating your website give me a call today.   Lisa Brusate -248.528.3600

9 Principles to Adopt when Developing a Mobile Marketing Strategy.

Responsive Mobile Web Development This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity.    “Mobilegeddon” transformed the marketing world as we know it, putting responsive and mobile websites at the forefront of a marketer’s mind.   Whether your business has fully adopted a mobile strategy or you’re still figuring out the best route to take, make sure you keep these principles of mobile web design in mind.  Read More about the principles of Mobile Web Design (responsive)