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The complete guide to aligning your content with Google’s quality criteria in 6 steps.

GOOGLE PANDA QUALITY CONTENT AUDIT

6 steps to align your content against the Google Panda Algorithm.  

What is “content quality”? How do you improve it, increase your Google rank, and keep panda from devaluing your content?

Content quality comes up more and more in Google SEO context. Focusing on content quality is the most underutilized SEO tactic, and low value content is one of the major causes of manual and algorithmic Google penalties, notably Google Panda.

For those of you who don’t know, the algorithm Google Panda is a special “filter” designed to de-rank low quality content, and since 2016, it’s a part of the search engine’s core ranking algorithm. This means that Panda updates are now rolled out faster and more frequently than ever before, with more sites affected by the update.

Here are the 6 essential steps to audit your content against poor quality and fix the issues you find. Here are some useful strategies to help you align your content with the Google Panda Algorithm>

 

SEO: Content, Connections and Continuity of Experience

 

SEO is about optimizing websites, but far more importantly, it is about enhancing and improving the broader Web presence and the user experience itself so that enterprises (businesses like yours) are seen as relevant to, and favorable for, a prospective audience/user’s query (the terms and phrases they use) when using one of the popular search engines. That was somewhat of a long-winded definition of search engine optimization, so let’s simplify and in the process clarify what those responsible for the practice of SEO engage in and the type of initiatives they routinely embark upon.

SEO is about building a website presence and maintaining an online reputation that results in being awarded or assigned a position on the search results pages that is favorable to brand objectives.

As previously mentioned, search engine optimization requires a balance between the technical and the creative (with a virtual eye toward the quality of the user experience of course). Enterprises that understand this fundamental realization are those which, on the whole, experience the greatest level of success.

SEO>

RankBrain and Semantic Search: On-Page SEO in 2017

 

 

 

 

 

 

Semantic search has sparked a lot of buzz in the SEO space. We’ve heard about entity SEO, conversational content, optimizing for topics (as opposed to keywords), and even completely ditching old-school SEO tactics, like link building and keyword targeting, in favor of creating the most relevant and useful piece of content there is, and letting Google do the rest.

What’s semantic search?  Semantic search aims to improve search accuracy by understanding searcher intent, contextual meaning of terms, and relationships between words to provide more relevant search results.

There is no doubt that the search landscape is changing, but it’s important to realize that these changes are very gradual. Keywords are still important, but they have a lot of company: things like relevance, comprehensiveness, and usability matter just as much. In 2017, optimizing your pages for engines exclusively won’t cut it; but focusing on the user alone isn’t something search engines are able to pick up on either. Instead of running to the extremes, cater for both humans and engines: create high-quality content and provide the best user experience you can; but don’t forget to do your keyword research and competitor analysis to incorporate topically relevant terms into your content.  On-page SEO in 2017-RankBrain & Semantic Search>

The relationship of Content and SEO

website seo

Today, everyone is focused on content marketing.  

The better content you produce, the better your website or social media account will be; more visitors, more followers, and more conversions.  What business and organization doesn’t want that, right?

Wrong.

Yes, the vast majority of the all businesses and organizations I work with want to grow with more website traffic, more social media followers, and in the end more website conversions.

And let’s not downplay content, because it is extremely important!

But in a world where Content is King, many forget that content can only remain ruler of the throne when it is paired with fundamentals of SEO.

The relationship of Content and SEO

Content is just an element of SEO. Yep, you read that right.

Most people seem to think that content marketing is its own thing. Maybe you think that it is used to engage with your audience. And that’s right!   But content is more than that.

Content is a critical element of SEO. With content you add more valuable information to your website, resulting in more pages that are indexed by Google. But that’s not all!

The more quality content you create, the more authoritative of a resource you become. This is great for your audience, but also Google! If you provide a wide variety of knowledge on a topic, Google will take notice. And you will start to become a great resource for them to provide in search results. Ultimately enhancing your ranking in Google.

It’s a win-win!

But when you ignore the basic fundamentals of SEO, all the content you created will not get indexed. Meaning your content won’t be found! Resulting in all your hard work going to waste.

Yuck!

So yes, quality content is extremely important! And you need to continue to produce quality content on a regular basis. But creating that content would mean nothing without the fundamentals of SEO.

There are 3 basic fundamentals of SEO that are critical to remember if you want your content marketing to succeed.   Contact us today and we can help you get started!  248-528-3600

Avoid Googles Mobile Interstitials Penalty

Google Mobile Penalty January 2017

 
Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space.
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Takeaway: Content on the pages you have indexed in mobile search must be readily available when a user clicks through to the page from Google.  Limens terms:  Keep It Simple Want to learn more> Avoid Googles Mobile Penalty

Dominate Google Search Results

From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.

In order to remain dominant in the search world, Google introduced several now-infamous adjustments to its algorithm that went by the names of Panda, Penguin and Hummingbird, just to name a few. As the less-than-savory characters began dominating Google’s search by supposedly gaming the system, Google had to act or risk losing its relevancy. These algorithm adjustments were intended to both weed out the spoofs and scammers, while also fine-tuning its semantic search.  Read More Dominate Google Search 2017>

 

 

 

Google Now Indexing Mobile First

mobile first indexing Google

 

 

 

 

 

 

 
 
Today, most people are searching on Google using a mobile/smart device.   In an effort to make their search results more useful, Google has begun experiments to shift its algorithms to index mobile websites first.   Although Google’s search index will continue to be a single index of websites and apps, its algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.  Here are a few recommendations to help you prepare your website for Google’s NEW mobile first indexing>

Aven Tools Partners with Miller Media to launch new website.

Aven Tools
Aven Tools is pleased to announce the new redesigned www.aventools.com website!  The new website provides a new look, improved navigation, a user-friendly interface, ability to search, and an easy-to-use shopping cart.

Aven Tools is headquartered in Ann Arbor, Michigan, 4330 Varsity Dr. Ann Arbor, MI 48108 Aven Tools is a supplier of high performance tools for microscopy, inspection, and precision assembly. Aven’s world class Custom Digital Microscopes & Video Inspection Systems are tailored to your specifications.

Mike Shahpurwala, President of Aven Tools said, “We would like to thank everyone at Miller Media for bringing to life a fantastic new web site for us. Tim Doyle, our in-house Media Manager, was instrumental in updating all of the product attributes of over 700 unique products. Great work!”

The new site design provides our online visitors with dramatic improvements in navigation, appearance and accessibility. The homepage welcomes you with eye pleasing colors, a clean uncluttered design, moving product images and the ability to easily select a product. The ‘search’ feature was created with streamlined search functionality to enable you to quickly find any product on our website. In addition, footers and sidebars on every page provide intuitive site navigation. We invite you to explore the new Aven Tools website and discover all that we have to offer.

The Aven Tools website has been dramatically redesigned with a fresh new look. “We’re thrilled to have the opportunity to help Aven expand awareness & distribution of their products” says Dan Miller, president of Miller Media. “We love working with great brands here in Michigan!”  To contact Miller Media: Email: info@millermediainc.com , Phone: 248.528.3600, www.millermediainc.com

 

Google+ Business Page & Search Engine Visibility Is More Important than Ever!

Why is the Google+ Business Page More Important Now for Search Engine Visibility?

google-my-business-local-success

Have you noticed the new Google search results page? Google now shows up to four ads above organic search results and has removed text ads completely from the right side of desktop search results. Also, some serious weight and real estate has been given to Google+ and if you sell a product online, Google Merchant. Now more than ever, you need to update your Google+ business page. Google wins by providing users verified information on your business, and you win by increasing the Search Engine Visibility for your business.
While claiming your company’s Google+ page will not directly optimize your business website for Google search, it will optimize the information on your Google+ business page to appear in relevant search results. Start by completing the “About” section of your business page with keywords and use them as anchor text that link back to your company’s main website. Using your company’s Google+ page the right way will help your SEO efforts. So go ahead, claim and/or update your Google+ page and increase your Search Engine Visibility.

8 Tips for Exceptional Web Design, Usability, and User Experience

Exceptional Web Design, Usability, and User Experience

website guidelines

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics.  However, if you’re truly trying to accomplish something with your website (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks.  In a world where folks have more than a billion websites they can potentially land on, you need to make sure your website’s design is optimized for usability (how easy your website is to use) and user experience (how enjoyable interacting with your website is for actual users).    See how to make your website exceptional > web design, usability, user experience