SSL Certificates – Why HTTPS Matters – Why Google is forcing you to have an SSL Certificate.
“Should I compare my product to my competitors online?” According to Google more clients are looking for alternate brands to source. 60% growth of online users are now utilizing the search string “similar to” or “brands like” when looking for a new products. Read the article here: A new wrinkle in comparison shopping.
Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.
You should optimize your website for them, first and foremost.
If you …
… you will be more likely to turn your visitors into engaged users, prospects, and paying customers.
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.
RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher intent when it comes to the future of ranking, so it’s time to adjust your keyword research strategy.
Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
Here are 15 SEO Tips To Improve Your SEO Rankings:
1. Rethink synonymous long-tail keywords
2. Leverage medium-sized keywords
3. Add more LSI keywords
4. Make your title tags emotional
5. Use brackets in your titles
6. Use power words
For some time now, marketers have been talking about 2020 as the start of the future. With 2018 underway, that “future” is another year closer. For marketers who don’t want to be left behind, it’s time to take stock of what’s possible today so you can be ready for the future of marketing.
It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site. Design and usability are important. Also important still is speed; users love fast sites. One of the biggest improvements you can make to your digital campaign can be improving a users experience on your site. Here are a few steps to consider for giving users a great experience after clicking an ad.
Read More > Optimize your landing pages for Google
Mobile devices have changed the way users communicate with potential buyers and access information. 82% percent of mobile users in the United States use their phone to browse the internet. Unfortunately, most websites aren’t optimized for viewing on a mobile device, increasing the need for a responsive website. A responsive website adapts the design to fit the screen of different devices like cell phones, computers, and tablets.
This post reveals the three reasons why your Industrial business should consider implementing a responsive website.
Your customers want a familiar experience whether they are in your office or on your website. When your website doesn’t have a responsive design, you make finding information across devices more difficult. With a responsive site, you offer a consistent design across all platforms so your customers can have a predictable experience and know where to access the information that they need. Responsive Web Design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Design and performance are necessary across all devices to ensure usability and satisfaction.
SEO is an important digital marketing tactic for getting new clients to find your website. Google now gives mobile websites priority over sites that aren’t responsive/mobile friendly. Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced in 2015 it had started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
Making clients search high and low for your website is frustrating enough, but making them wait for your website to load can keep them from doing business with you whatsoever. Not having a responsive design makes web pages load slowly when being accessed through a mobile device. And when people have to wait more than two seconds for your page to load, they tend to leave the site, increasing your bounce rate.
A responsive design will help your pages load faster, resulting in fewer traffic bounces, and an improved user experience.
Want to know if your website is responsive give us a call today we can help you with the process. 248-528-3600
The Super Bowl LII takes place at the U.S. Bank Stadium, Minneapolis, MN on February 4, 2018. The two teams battling it out are the Philadelphia Eagles vs the New England Patriots.
This year’s ads are clocking in at around $5 million for 30 seconds. The hopes that an audience of over 110 million viewers, all at one time, many of them looking forward to advertising. With that kind of money and that big an audience on the line, a Super Bowl spot is no longer a stand-alone bit of creative. From ad teasers on YouTube to hashtags on social media, smart marketers get the most out of their expensive ad buy by building a digital universe around it.
For these, and other Big Game-related stats—from search interest in “take a knee” to spikes in searches for “Superb Owl”—check out Super Bowl LII Trends>
While your team is consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. Look at how you can make improvements in user experience these improvements will increase conversion rates, and retargeting can pay huge dividends — tighten up the mousetrap first, then boost your efforts by complementing with a targeted adwords campaign. You’ll acquire and retain customers more cost-efficiently and save money for higher-risk marketing strategies.
You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you’re offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.
Even if a desktop version of your website looks great, be sure to check that it translates across devices. Consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely those users are going to purchase.
Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.
Speaking of SEO: Posting new relevant and valuable content will drives traffic to your website, while also increasing your ranking in search engines. In fact, marketers who blog are 13 times more likely to experience positive return on investment, and companies that blog generate 67 percent more leads than those who don’t.
Each post you create is one more webpage indexed on your website, making it more likely customers will find you when searching online. It also indicates to the search engines that your website is generating new content, which will help your content move to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of clients say they are more likely to purchase from a brand that is authentic rather than generic.