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Google Now Indexing Mobile First

mobile first indexing Google

 

 

 

 

 

 

 
 
Today, most people are searching on Google using a mobile/smart device.   In an effort to make their search results more useful, Google has begun experiments to shift its algorithms to index mobile websites first.   Although Google’s search index will continue to be a single index of websites and apps, its algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.  Here are a few recommendations to help you prepare your website for Google’s NEW mobile first indexing>

Aven Tools Partners with Miller Media to launch new website.

Aven Tools
Aven Tools is pleased to announce the new redesigned www.aventools.com website!  The new website provides a new look, improved navigation, a user-friendly interface, ability to search, and an easy-to-use shopping cart.

Aven Tools is headquartered in Ann Arbor, Michigan, 4330 Varsity Dr. Ann Arbor, MI 48108 Aven Tools is a supplier of high performance tools for microscopy, inspection, and precision assembly. Aven’s world class Custom Digital Microscopes & Video Inspection Systems are tailored to your specifications.

Mike Shahpurwala, President of Aven Tools said, “We would like to thank everyone at Miller Media for bringing to life a fantastic new web site for us. Tim Doyle, our in-house Media Manager, was instrumental in updating all of the product attributes of over 700 unique products. Great work!”

The new site design provides our online visitors with dramatic improvements in navigation, appearance and accessibility. The homepage welcomes you with eye pleasing colors, a clean uncluttered design, moving product images and the ability to easily select a product. The ‘search’ feature was created with streamlined search functionality to enable you to quickly find any product on our website. In addition, footers and sidebars on every page provide intuitive site navigation. We invite you to explore the new Aven Tools website and discover all that we have to offer.

The Aven Tools website has been dramatically redesigned with a fresh new look. “We’re thrilled to have the opportunity to help Aven expand awareness & distribution of their products” says Dan Miller, president of Miller Media. “We love working with great brands here in Michigan!”  To contact Miller Media: Email: info@millermediainc.com , Phone: 248.528.3600, www.millermediainc.com

 

Google+ Business Page & Search Engine Visibility Is More Important than Ever!

Why is the Google+ Business Page More Important Now for Search Engine Visibility?

google-my-business-local-success

Have you noticed the new Google search results page? Google now shows up to four ads above organic search results and has removed text ads completely from the right side of desktop search results. Also, some serious weight and real estate has been given to Google+ and if you sell a product online, Google Merchant. Now more than ever, you need to update your Google+ business page. Google wins by providing users verified information on your business, and you win by increasing the Search Engine Visibility for your business.
While claiming your company’s Google+ page will not directly optimize your business website for Google search, it will optimize the information on your Google+ business page to appear in relevant search results. Start by completing the “About” section of your business page with keywords and use them as anchor text that link back to your company’s main website. Using your company’s Google+ page the right way will help your SEO efforts. So go ahead, claim and/or update your Google+ page and increase your Search Engine Visibility.

8 Tips for Exceptional Web Design, Usability, and User Experience

Exceptional Web Design, Usability, and User Experience

website guidelines

When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics.  However, if you’re truly trying to accomplish something with your website (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks.  In a world where folks have more than a billion websites they can potentially land on, you need to make sure your website’s design is optimized for usability (how easy your website is to use) and user experience (how enjoyable interacting with your website is for actual users).    See how to make your website exceptional > web design, usability, user experience

Google Penguin the next update may be the last

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If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages.   To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As we all wait for the next Google Penguin update, which should be named Penguin 4.0 and should be officially announced by Google – we may not experience a new one after this next version.

5 Ways to Make Your Content Mobile-Friendly for Increased Traffic and Engagement.

Mobile Friendly Website Content

The number of mobile users has now exceeded the number of desktop users and mobile Internet usage has been going up year after year.  That being said I think its safe to say that mobile phones are not a fad and are here to stay.

In 2015, Google announced that it created a mobile-friendly algorithm, which the industry dubbed “mobilegeddon.”

I’m going to show you the five main ways you can optimize content for mobile. I encourage you to put as many of them into effect as possible.  5 ways to make your website content Mobile Friendly>

 

 

 

 

 

Still Waiting to Go Mobile Friendly? TIMES UP!

Mobile Website Design is no longer an option!

google-mobile-friendly-websites

As many Web professionals are aware, Google recently announced that mobile-friendly sites will be getting an extra boost over their non-mobile counterparts, meaning that those who are still not mobile, have waited long enough.
Last year, Google rolled out the original mobile-friendly update coined by the industry as “Mobilegeddon” but when the dust settled the update had made an underwhelming impact.  Some speculate that the update was throttled or scaled back due to the sheer number of sites that were not mobile friendly at the time.   After recently announcing that the mobile update will be given more weight in the ranking algorithm, we can all agree that having a mobile friendly website is more important than ever and waiting is no longer an option.  Read More about: Mobile Web Design | Responsive Web Design

 

The Digital Landscape 2016

Digital Landcape 2016

In today’s massive digital landscape it is easy to feel pressured and pulled into every direction.   As we close out the first quarter in 2016, the challenge for each of you should be to set aside some time to evaluate your marketing strategies channels and determine if they are providing you with a return on investment (ROI).  If not, streamline your process and shift funds to channels that are producing. It is easy to get “shiny object” syndrome and over-complicate how we reach our ideal customers.  We can help you stay focused on an outstanding customer experience that will impact your business today!  Give us a call 248-528-3600

Healthcare | Google’s Digital Marketing Landcape

Google Healthcare Partner Event

Miller Media will be hosting a Google Healthcare Partner event.

We will explore how technology is changing our approach to health in areas like hospitals and urgent care, behavioral health, vitamins and supplements, weight loss, beauty and fitness, and pediatrics.

We’ll examine key digital marketing trends in healthcare, including how:
Health ranks in the top 5 concerns of Americans
-1 in 20 online searches are now health related
-80% of us are looking for healthier lifestyle options
-70% of hospital traffic comes from search
-156M people are online now and in need of a health solution

Space is limited so if you are interested in attending our event you can register here: Google Healthcare Partner Event Registration