Putting yourself in the shoes of your website visitors ensures that your website gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what each individual user wants from your site.
Here are are some key elements you can utilize:
- Excellent Navigation
- Roadmap thru the website or breadcrumb trail
- Clear Benefits to working with you vs. competition
- Faster Load Time
- Complete Contact Information
- Secure Website
- Useful Content
Figuring out what users want isn’t always easy, but it is worth the effort. What they want may change often so ask your current customers what you’re missing and continue to improve and add to your website over time. If you always seek to put the customer first, they will turn to you over your competitors.
Google’s New Speed Update is now rolling out for all users.
We live in a face paced world full of the need to get instant answers. I find myself “Googling” things all day long especially on my mobile device. I much like many of my friends want to be able to find answers to our questions as fast as possible — studies show that people really care about the speed of a page (I know I’ve been know to get frustrated when a page doesn’t load in less than 3 seconds). Although speed has been used in ranking for some time, that signal was originally only focused on desktop searches. Today Google announced that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Google Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of those queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.
- Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
- Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages
- PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
Here are some stats to see how your website speed stacks up to industry benchmarks for mobile speed.
As always, if you have any questions or feedback, please visit our webmaster forums.
SSL Certificates – Why HTTPS Matters – Why Google is forcing you to have an SSL Certificate.
Don’t have an SSL Certificate?
Google is going to flag your website this year!
We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.
Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, earlier this year, Google will flag all the unencrypted internet by the end of 2017.
Google will flag 2/3rd of the web as unsafe. This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar. * See example below
*Contact your hosting provider to secure an SSL certificate.
“Should I compare my product to my competitors online?” According to Google more clients are looking for alternate brands to source. 60% growth of online users are now utilizing the search string “similar to” or “brands like” when looking for a new products. Read the article here: A new wrinkle in comparison shopping.
Optimize your Website for Google & People
Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.
You should optimize your website for them, first and foremost.
If you …
- avoid “happy talk,”
- use popups deliberately,
- prioritize usability over cleverness or cuteness,
- give your users a path to recover from site errors and mistyped words, and
- present information in a modular, easy-to-scan way
… you will be more likely to turn your visitors into engaged users, prospects, and paying customers.
Read more: 5 Ways to Optimize your Website for People & Google
Steps to Improve Your Google Search Rankings
Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience.
RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in the past. It is all about searcher intent when it comes to the future of ranking, so it’s time to adjust your keyword research strategy.
Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings.
Here are 15 SEO Tips To Improve Your SEO Rankings:
1. Rethink synonymous long-tail keywords
2. Leverage medium-sized keywords
3. Add more LSI keywords
4. Make your title tags emotional
5. Use brackets in your titles
6. Use power words
For some time now, marketers have been talking about 2020 as the start of the future. With 2018 underway, that “future” is another year closer. For marketers who don’t want to be left behind, it’s time to take stock of what’s possible today so you can be ready for the future of marketing.
Optimize Your Landing Pages to Drive Conversions: Tips from Google
It is so hard to build an online search marketing campaign (adwords/ppc), to be successful it’s crucial to keep customers interested with a great site. Design and usability are important. Also important still is speed; users love fast sites. One of the biggest improvements you can make to your digital campaign can be improving a users experience on your site. Here are a few steps to consider for giving users a great experience after clicking an ad.
- Know Whats Working
- Make your Website fast and Mobile Friendly
- Test and Improve Landing Page
Read More > Optimize your landing pages for Google
The Importance of a Responsive/Mobile Website
Mobile devices have changed the way users communicate with potential buyers and access information. 82% percent of mobile users in the United States use their phone to browse the internet. Unfortunately, most websites aren’t optimized for viewing on a mobile device, increasing the need for a responsive website. A responsive website adapts the design to fit the screen of different devices like cell phones, computers, and tablets.
This post reveals the three reasons why your Industrial business should consider implementing a responsive website.
3 Reasons Your Industrial Business Needs A Responsive Mobile Friendly Website
It Provides A Predicable Experience
Your customers want a familiar experience whether they are in your office or on your website. When your website doesn’t have a responsive design, you make finding information across devices more difficult. With a responsive site, you offer a consistent design across all platforms so your customers can have a predictable experience and know where to access the information that they need. Responsive Web Design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Design and performance are necessary across all devices to ensure usability and satisfaction.
It Boosts SEO
SEO is an important digital marketing tactic for getting new clients to find your website. Google now gives mobile websites priority over sites that aren’t responsive/mobile friendly. Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced in 2015 it had started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
It Improves Web Traffic
Making clients search high and low for your website is frustrating enough, but making them wait for your website to load can keep them from doing business with you whatsoever. Not having a responsive design makes web pages load slowly when being accessed through a mobile device. And when people have to wait more than two seconds for your page to load, they tend to leave the site, increasing your bounce rate.
A responsive design will help your pages load faster, resulting in fewer traffic bounces, and an improved user experience.
Want to know if your website is responsive give us a call today we can help you with the process. 248-528-3600