Google announced back in August 2016 that it will begin to devalue web pages in mobile search with intrusive interstitials as of January 10, 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space.
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
Takeaway: Content on the pages you have indexed in mobile search must be readily available when a user clicks through to the page from Google. Limens terms: Keep It Simple Want to learn more> Avoid Googles Mobile Penalty
From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage.
In order to remain dominant in the search world, Google introduced several now-infamous adjustments to its algorithm that went by the names of Panda, Penguin and Hummingbird, just to name a few. As the less-than-savory characters began dominating Google’s search by supposedly gaming the system, Google had to act or risk losing its relevancy. These algorithm adjustments were intended to both weed out the spoofs and scammers, while also fine-tuning its semantic search. Read More Dominate Google Search 2017>
Today, most people are searching on Google using a mobile/smart device. In an effort to make their search results more useful, Google has begun experiments to shift its algorithms to index mobile websites first. Although Google’s search index will continue to be a single index of websites and apps, its algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site. Here are a few recommendations to help you prepare your website for Google’s NEW mobile first indexing>
Aven Tools is pleased to announce the new redesigned www.aventools.com website! The new website provides a new look, improved navigation, a user-friendly interface, ability to search, and an easy-to-use shopping cart.
Aven Tools is headquartered in Ann Arbor, Michigan, 4330 Varsity Dr. Ann Arbor, MI 48108 Aven Tools is a supplier of high performance tools for microscopy, inspection, and precision assembly. Aven’s world class Custom Digital Microscopes & Video Inspection Systems are tailored to your specifications.
Mike Shahpurwala, President of Aven Tools said, “We would like to thank everyone at Miller Media for bringing to life a fantastic new web site for us. Tim Doyle, our in-house Media Manager, was instrumental in updating all of the product attributes of over 700 unique products. Great work!”
The new site design provides our online visitors with dramatic improvements in navigation, appearance and accessibility. The homepage welcomes you with eye pleasing colors, a clean uncluttered design, moving product images and the ability to easily select a product. The ‘search’ feature was created with streamlined search functionality to enable you to quickly find any product on our website. In addition, footers and sidebars on every page provide intuitive site navigation. We invite you to explore the new Aven Tools website and discover all that we have to offer.
The Aven Tools website has been dramatically redesigned with a fresh new look. “We’re thrilled to have the opportunity to help Aven expand awareness & distribution of their products” says Dan Miller, president of Miller Media. “We love working with great brands here in Michigan!” To contact Miller Media: Email: email@example.com , Phone: 248.528.3600, www.millermediainc.com
Why is the Google+ Business Page More Important Now for Search Engine Visibility?
Have you noticed the new Google search results page? Google now shows up to four ads above organic search results and has removed text ads completely from the right side of desktop search results. Also, some serious weight and real estate has been given to Google+ and if you sell a product online, Google Merchant. Now more than ever, you need to update your Google+ business page. Google wins by providing users verified information on your business, and you win by increasing the Search Engine Visibility for your business.
While claiming your company’s Google+ page will not directly optimize your business website for Google search, it will optimize the information on your Google+ business page to appear in relevant search results. Start by completing the “About” section of your business page with keywords and use them as anchor text that link back to your company’s main website. Using your company’s Google+ page the right way will help your SEO efforts. So go ahead, claim and/or update your Google+ page and increase your Search Engine Visibility.
Exceptional Web Design, Usability, and User Experience
When it comes to designing or re-designing a website, it can be easy to get hung up on the aesthetics. However, if you’re truly trying to accomplish something with your website (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks. In a world where folks have more than a billion websites they can potentially land on, you need to make sure your website’s design is optimized for usability (how easy your website is to use) and user experience (how enjoyable interacting with your website is for actual users). See how to make your website exceptional > web design, usability, user experience
If your site isn’t easy to use on mobile, Google penalizes it by ranking it lower on its mobile search results pages. To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.
As we all wait for the next Google Penguin update, which should be named Penguin 4.0 and should be officially announced by Google – we may not experience a new one after this next version.
The number of mobile users has now exceeded the number of desktop users and mobile Internet usage has been going up year after year. That being said I think its safe to say that mobile phones are not a fad and are here to stay.
In 2015, Google announced that it created a mobile-friendly algorithm, which the industry dubbed “mobilegeddon.”
I’m going to show you the five main ways you can optimize content for mobile. I encourage you to put as many of them into effect as possible. 5 ways to make your website content Mobile Friendly>
Mobile Website Design is no longer an option!
As many Web professionals are aware, Google recently announced that mobile-friendly sites will be getting an extra boost over their non-mobile counterparts, meaning that those who are still not mobile, have waited long enough.
Last year, Google rolled out the original mobile-friendly update coined by the industry as “Mobilegeddon” but when the dust settled the update had made an underwhelming impact. Some speculate that the update was throttled or scaled back due to the sheer number of sites that were not mobile friendly at the time. After recently announcing that the mobile update will be given more weight in the ranking algorithm, we can all agree that having a mobile friendly website is more important than ever and waiting is no longer an option. Read More about: Mobile Web Design | Responsive Web Design
In today’s massive digital landscape it is easy to feel pressured and pulled into every direction. As we close out the first quarter in 2016, the challenge for each of you should be to set aside some time to evaluate your marketing strategies channels and determine if they are providing you with a return on investment (ROI). If not, streamline your process and shift funds to channels that are producing. It is easy to get “shiny object” syndrome and over-complicate how we reach our ideal customers. We can help you stay focused on an outstanding customer experience that will impact your business today! Give us a call 248-528-3600