Search marketing has revolutionized lead generation. Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.
Miller Media has developed proprietary tools and expertise to implement and monitor search marketing campaigns. We deliver strategically designed, effective paid media placements with focused keyword selection, competitor research, and creative ad development.
Miller Media's PPC management services include:
- Campaign evaluations
- Keyword & competitor research
- Google Analytics consulting
- Landing page design & optimization
- Creative ad copy
- "Quality Score" optimization
- Campaign management
- Adjustments to keyword bids
- Local search
- Click fraud monitoring
- A/B multivariate testing
- Keyword optimization, additions, and deletions