Why a Responsive Mobile Friendly Website Is So Important

The Importance of a Responsive/Mobile Website

Mobile devices have changed the way users communicate with potential buyers and access information.   82% percent of mobile users in the United States use their phone to browse the internet. Unfortunately, most websites aren’t optimized for viewing on a mobile device, increasing the need for a responsive website.  A responsive website adapts the design to fit the screen of different devices like cell phones, computers, and tablets.

This post reveals the three reasons why your Industrial business should consider implementing a responsive website.

3 Reasons Your Industrial Business Needs A Responsive Mobile Friendly Website

It Provides A Predicable Experience

Your customers  want a familiar experience whether they are in your office or on your website. When your website doesn’t have a responsive design, you make finding information across devices more difficult.    With a responsive site, you offer a consistent design across all platforms so your customers can have a predictable experience and know where to access the information that they need. Responsive Web Design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. Design and performance are necessary across all devices to ensure usability and satisfaction.

It Boosts SEO

SEO is an important digital marketing tactic for getting new clients to find your website.  Google now gives mobile websites priority over sites that aren’t responsive/mobile friendly.  Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced in 2015 it had started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.

It Improves Web Traffic

Making clients search high and low for your website is frustrating enough, but making them wait for your website to load can keep them from doing business with you whatsoever. Not having a responsive design makes web  pages load slowly when being accessed through a mobile device. And when people have to wait more than two seconds for your page to load, they tend to leave the site, increasing your bounce rate.

A responsive design will help your pages load faster, resulting in fewer traffic bounces, and an improved user experience.

Want to know if your website is responsive give us a call today we can help you with the process.  248-528-3600

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