What’s the Secret to Creating More Authentic Content?

Authentic Content

User-generated content is trusted more than traditional media. Successful brands want to add genuine value and services to their audience without being manipulative. Their goal is to provide value first and sell second. Content with this goal in mind leads to better engagement with their audience, improved SEO, and greater clarity about what your company does. 6 tips to help you create authentic content are: 

  1. Know who you are

2.  Know your customers: socially, geographically, lifestyle, behavioral, attitudinal 

3.  Create (& reference) Brand Guideline 

4.  Get specific 

5.  Leverage user-generated content

6.  Measure results by encouraging analytics, blog comments, and social shares. 

Create your authentic content with the team at Miller Media. Call 248.528.3600

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