Natural language search is known as everyday conversational language. SEO needs to use natural language if you’re trying to appeal to users of voice search. Google does its natural language search business via Google BERT.
BERT is the search engine’s neural network for natural language processing. It allows Google to have a more nuanced and realistic understanding of sentence-length searches. It also helps Google to parse conjunctions and other modifiers properly so that the results it returns are relevant.
Content is more likely to land top ranking or a featured snippet through Google BERT if it is written to answer specific questions. Take an approach similar to Google’s to optimize for natural language on Bing to yield the right results.
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