PPC, SEO, Better Together

SEO & PPC Better Together

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC or Search Marketing). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your strategy depends on your business, market and goals. An integrated approach is the perfect mix to accomplish your goals …

promote your business

5 Ways to Promote your Business To Your Clients During Social Distancing

With more of your clients now working from home — whether temporary or the new norm — consider leveraging some of your other channels to promote your business to them.  Here are 5 ways to promote your business to your potential clients: Tailor your website content to your target audience.Add hyperlinks to your outgoing emails. Add buzz …

Google 21st Birthday

Happy 21st Birthday GOOGLE! 21 Fun Facts about our favorite Search Engine

Google’s mission is to organize the world’s information and make it universally accessible and useful. 21 years later Google is the second most valuable brand in the world (behind Apple Inc.) To celebrate the Silicon Valley Giant here are 21 fun facts you probably didn’t know: – Google was created by two Stanford University students Larry Page and Sergey Brin in 1998. …

Google, Algorithm

Google’s latest update. 3,234 Algorithm Updates in the past year!

Google’s latest round of algorithim updates ensure the Google search user is getting RELEVANT and NEW information. If your website content hasn’t been updated in over a year, Google will continue to push you further down in the search listings in favor of companies who routinely enhance their website. Your customer is using Google every day to …