5 Essential UI Design Principles for E-Commerce Websites

Building an effective e-commerce website involves knowing the correct user interface principles. Here are 5 essential UI principles for e-commerce businesses to follow when creating their online store: Principle 1: Complete Exercises to Understand Your Users  Every decision made during the design process should revolve around the needs, behavior, and expectations of the users using …

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When Your Business Should Use SEO vs PPC

The chances of potential customers finding your website through search engines are much higher than landing there directly from remembering your URL. Therefore, a strong presence in search engine results is vital for businesses, especially small businesses. Two important search engine visibility services are SEO (search engine optimization) and PPC (pay-per-click). Knowing when to invest in these …

5 Copywriting Tips to Make Your Content More Engaging

1. Read Negative Competitor Reviews Seek out negative reviews about your competitors. Focus your marketing copy on the problems addressed in the reviews. Highlight your product or services as solutions to these problems. For example, let’s say you sell invoicing software. Your competitors all have negative reviews about how unorganized and sloppy the software appears on mobile …

4 Ways to Win with Video in Digital Marketing

Businesses can use video marketing to drive traffic to their website, reach more customers, and grow their online presence. A study by Google Ads & Commerce has shown that 70% of viewers have bought from a brand after seeing their video content on YouTube. Video marketing also captures the eyes of potential customers on other platforms such as TikTok, Instagram, Facebook, LinkedIn, and others. To come up with a winning video marketing strategy, here are 4 effective tips to get you started:

Miller Media Receives 2023 Best of Bloomfield Hills Award

Bloomfield Hills Award Program Honors the Achievement BLOOMFIELD HILLS August 25, 2023 — Miller Media has been selected for the 2023 Best of Bloomfield Hills Award in the Internet marketing service category by the Bloomfield Hills Award Program. Each year, the Bloomfield Hills Award Program identifies companies that we believe have achieved exceptional marketing success …

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4 Blind Spots That Stop You from Gaining New Clients

While nurturing existing clients is important, sometimes it is important to bring in new clients. For your digital marketing strategy to accomplish this goal, it must be organized specifically with getting new clients in mind. However, many businesses have blind spots when trying to implement their strategy. Here are 4 mistakes to avoid if you …

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Audio SEO, an Underutilized Marketing Technique that Can Give Your Business an Edge

Audio SEO refers to producing any kind of audio content or running podcasts and optimizing best practices to improve their ranking on search engines and podcast platforms. Searching for a podcast by episode title, a podcast guest, or a topic has hugely affected the audio content discoverability. Top charts and curated podcasts list by popular …