For years, people in this industry debated the merits of paid search advertising (PPC, Pay-Per-Click) versus organic search marketing (SEO, Search Engine Optimization). Which was better? Which one should you put your resources into? Honestly, I thought we’d settled this argument a long time ago: You need both! Duh! But recently, the topic came up …
Gone are the days when it was sufficient to just own a website. Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention its easy to get lost amongst your competition. It’s imperative that you maintain and keep your website fresh …
We often think of B2B buyers as this different group of “businessdecision-makers,” but it is important to remember that they are also B2Cbuyers in their personal lives. Make every experience epic for everyone. How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for …
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What is Google click id? Gclid, also knows as a “Google Click ID” , Google Click Identifier,” and “auto-tagging” is a tracking identifier that is generated when someone searches one of your targeted keywords and clicks on your google ad. Every time your ad gets clicked on through Google Ads, a Gclid will be added …
There were massive changes over at Google with Adwords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. If you’re an advertiser who wants to start capitalizing on the enormous number of searches that take place on Google daily, and quickly …
Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you pay each time a potential customer clicks on your advertisement. These PPC ads come in many forms and are available on a variety of platforms, namely on Google, Yahoo, Bing and social media sites. Google Pay Per Click (PPC) ads appear at the top of the search …
Ask yourself each of these questions counting yes and no’s. The more time you answered yes, the more likely your site is showing its age. Has the main message of my business evolved?Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)Has my industry evolved? Are people in my business talking about …
The Most Critical Google Ads (AdWords or PPC) Trends Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than …
YES a website redesign can improve your SEO strategy! More and more often we are often asked why a new website will help improve SEO. There are plenty of reasons — and none of them are a bad idea. Having a website that is optimized properly is critical in your websites online success. Of course, …
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The mobile web remains the most widely used platform in a world where people have more ways than ever before to search, browse, and shop. But it’s no longer enough to have just a mobile presence. Business growth requires the speedy mobile experience that people expect and demand today. Read More: Milliseconds earn Millions