There were massive changes over at Google with Adwords being rebranded as Google Ads, the new Google Ads interface and the launch of numerous new campaign types, features, enhancements, targeting options and tools. If you’re an advertiser who wants to start capitalizing on the enormous number of searches that take place on Google daily, and quickly …
Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you pay each time a potential customer clicks on your advertisement. These PPC ads come in many forms and are available on a variety of platforms, namely on Google, Yahoo, Bing and social media sites. Google Pay Per Click (PPC) ads appear at the top of the search …
Ask yourself each of these questions counting yes and no’s. The more time you answered yes, the more likely your site is showing its age. Has the main message of my business evolved?Has my content strategy changed? (I’m now doing more publishing, events, promotions, etc.)Has my industry evolved? Are people in my business talking about …
The Most Critical Google Ads (AdWords or PPC) Trends Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than …
YES a website redesign can improve your SEO strategy! More and more often we are often asked why a new website will help improve SEO. There are plenty of reasons — and none of them are a bad idea. Having a website that is optimized properly is critical in your websites online success. Of course, …
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The mobile web remains the most widely used platform in a world where people have more ways than ever before to search, browse, and shop. But it’s no longer enough to have just a mobile presence. Business growth requires the speedy mobile experience that people expect and demand today. Read More: Milliseconds earn Millions
Your website is the first impression you make on a user and the last you leave. It will either provide an enjoyable experience or a frustrating one. It has the power to either engage your customers or deter them, inviting them to make an interatction or encouraging them to seek out a competitor instead. When …
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Bloomfield Hills, MI, October 18, 2018 /PRNewswire/ — Bloomfield Hills, MI based Miller Media, a Google Partner & Digital Marketing Agency announced today that it has been awarded a Best of MichBusiness award in the Marketing & PR category.
8 things that must be present in your site’s internal linking structure. Keep a shallow website architecture. Make sure all important pages are linked Keep the number of links per page at a minimum Use keywords in anchor text. Make sure image links have alt attributes Duplicate links to the same URL – A hard …
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Putting yourself in the shoes of your website visitors ensures that your website gives your target audience exactly what they want. While it’s a simple task to figure out basics about your typical site visitor, it isn’t always as easy to figure out what each individual user wants from your site. Here are are some …