Brainstorming about what potential customers searching for can be difficult. Here are some tips to help you get started in your discovery: . . . Use Google search engine Use an online dictionary & thesaurus Look for similar businesses in your industry Look at the opposite businesses in your industry Use Google Trends Search through …
Continue reading “What tools can help me determine keywords?”
Use a excel document to organize the word you want to use. Apply keywords with purpose. Keyword placement is useful in these areas of your website: . . . The title of your web pages The meta description – 160 characters Social media posts & hashtags linked to your website In photo descriptions, file names, …
Continue reading “How do I manage the keywords for my Website?”
Keywords not working? Maybe you are not using the correct type of keywords. Businesses should use a mixture of these types of keywords to produce maximum conversations: Short-tail keywords (ex. Marketing), Middle-tail keywords (ex. Digital Marketing in Detroit), and Long-tail keywords (ex. Content marketing strategy for small businesses). Keyword stuffing is when you use the …
Continue reading “Keywords: The 3 Types & Mistakes to Avoid”
Time to update your marketing strategy! Start with these 10 trends: Social Selling Use Audiovisual Content Use Artificial Intelligence Collaborate with Micro & Virtual Influencers Instant Messaging Augmented Reality Virtual Reality User-generated Content Personalization Social Welfare Overwhelmed? We can help! Call 248.528.3600
The quality of the creative weighs up to 80% in the performance. Your ad needs to strike a balance between being keyword-rich, readable, and desirable to look at. Here are some tips to make sure your clients click your ads. . . . 1. Pick the correct keywords 2. Keep content simple 3. Evoke emotion and action …
Continue reading “5 Quick Tips for Google Ads Best Practices 2021”
There are so many advertising methods and mediums out there, but Google ads has a lot of benefits that you may want to invest in. In a sea of seemingly endless searches (2+ trillion per year) businesses of all sizes with different budgets and different advertising goals can use this PPC advertising platform sell effectively. …
Build better client relationships: Vibrant & dynamic Social Media Marketing Vibrant and dynamic Social Media Marketing is a great way to keeping in communication with clients old and new. According to research, each person spends an average of 2 hours and 25 minutes on social networks and messaging. Additional benefits include: Improved social signals (a factor in …
Continue reading “Build better client relationships: Vibrant & dynamic Social Media Marketing”
If you are having difficulties in any of these areas navigating Google Analytics, maybe it is time to consider contacting a consult to better help you understand your customers’ journey. . . . Visitor engagement by traffic source Bounce rate Pages per session Average Sessions Duration Visitor engagement by landing page Visitor engagement by device …
Continue reading “Topics a Google Analytic consultant can assist you in”
Websites that are losing rankings despite having strong content: Websites with thin content or websites offering advice on sensitive topics relating to finance, law, purchase recommendations and reviews, education, and health have unfortunately been negatively impacted from the Google Core Update. Google leaves room for potential changes: Some of the updates from the June update …
Mobile website experience is impactful and critical to optimize for across all industries. Mobile interfaces require image compression and optimization. Important information should stay above the screen fold. 60% of mobile searches have local intent. Retail brands stand to experience major volatility in search results, particularly if second-tier retailers are able to capitalize on Page …