Daily operations of your business can sometimes lead to neglect of marketing side. Without self-promotion this can lead to new customers to overlook your business and previous customers to forget about your brand. To help keep up with the important PR side of your business here are 11 tips that you may have not thought …
To create a website that grabs viewers’ attention and stands out from your competition it takes a robust study of psychology, sociology, marketing, and graphic design. This can take years and if you are busy business owner your time is limited. While it is best to hire designers internally or a digital marketing agency to …
Continue reading “15 Graphic Elements to Improve Your Business’s Website ”
According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
If you have business goals that are set up in Google Analytics, and you are measuring product or service conversions that come directly from content, then most of your first click and last click conversions probably comes from a few blog posts. It is rare that the posts with the highest volume of traffic, have the highest volume of conversions. …
Continue reading “Use Pain-Point SEO Strategy to Drive Conversions ”
Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
Continue reading “25 Creative Video Marketing Ideas for Your Business “
User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
Continue reading “4 Necessary Elements of UX Design for Your Marketing Plans “
When it is time for business to grow, it can be difficult to know where to start. Google has provided some helpful data and tips in their Retail Marketing Guide to help you start building up your company’s brand and acquiring new customers. Here they are: 41% of shoppers go to Google when discovering a …
Continue reading “Google Tips to Help Build Your Brand & Acquire New Customers”
Successful marketing is based on setting business goals. According to CoSchedule research, marketers who set goals are 376% more likely to report success than those who don’t. And 70% of those successful, goal-setting marketers achieve them. Think of it like planning a road trip. To create a map, you need to know the destination. Now, …
Continue reading “SMART Marketing Goals that Won’t Make You Feel Dumb “
You don’t need to be a massive influencer to make money from Instagram. Many Instagram business users make money with Instagram as an extra avenue in addition with their website and in-store experiences. Building an audience takes drive, time, and commitment. Use the existing marketing material you have to help build your profile. Once you …
Continue reading “5 Ways Brands Can Make Money on Instagram “
The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you organize your content that effectively communicates important information with your stakeholders, employees, customers, prosects, shareholders, …
Continue reading “How to Make Your Content Effective in the “Big Content” Era”