Generating leads helps improve profit margin and grows your Ecommerce business. But driving traffic to your website can be difficult if you are too busy to come up with an effective digital marketing strategy. Here are 7 tactics for lead generation to help you reclaim your time while accomplishing your brand goals: 1. Determine the …
Continue reading “7 Lead Generation Tactics for Ecommerce Brands”
Building an effective e-commerce website involves knowing the correct user interface principles. Here are 5 essential UI principles for e-commerce businesses to follow when creating their online store: Principle 1: Complete Exercises to Understand Your Users Every decision made during the design process should revolve around the needs, behavior, and expectations of the users using …
Continue reading “5 Essential UI Design Principles for E-Commerce Websites”
The chances of potential customers finding your website through search engines are much higher than landing there directly from remembering your URL. Therefore, a strong presence in search engine results is vital for businesses, especially small businesses. Two important search engine visibility services are SEO (search engine optimization) and PPC (pay-per-click). Knowing when to invest in these …
1. Read Negative Competitor Reviews Seek out negative reviews about your competitors. Focus your marketing copy on the problems addressed in the reviews. Highlight your product or services as solutions to these problems. For example, let’s say you sell invoicing software. Your competitors all have negative reviews about how unorganized and sloppy the software appears on mobile …
Continue reading “5 Copywriting Tips to Make Your Content More Engaging”
Businesses can use video marketing to drive traffic to their website, reach more customers, and grow their online presence. A study by Google Ads & Commerce has shown that 70% of viewers have bought from a brand after seeing their video content on YouTube. Video marketing also captures the eyes of potential customers on other platforms such as TikTok, Instagram, Facebook, LinkedIn, and others. To come up with a winning video marketing strategy, here are 4 effective tips to get you started:
It is important for your business’s brand to be memorable. This is what turns leads into customers, especially if you are selling products or services with a huge market. Here are so quick keys to make your brand memorable. 🗝️ Keep Brand Elements Simple Logo Photos Illustrations Website Design Social Media Posts Packaging (if products) Brand …
Bloomfield Hills Award Program Honors the Achievement BLOOMFIELD HILLS August 25, 2023 — Miller Media has been selected for the 2023 Best of Bloomfield Hills Award in the Internet marketing service category by the Bloomfield Hills Award Program. Each year, the Bloomfield Hills Award Program identifies companies that we believe have achieved exceptional marketing success …
Continue reading “Miller Media Receives 2023 Best of Bloomfield Hills Award”
While nurturing existing clients is important, sometimes it is important to bring in new clients. For your digital marketing strategy to accomplish this goal, it must be organized specifically with getting new clients in mind. However, many businesses have blind spots when trying to implement their strategy. Here are 4 mistakes to avoid if you …
Continue reading “4 Blind Spots That Stop You from Gaining New Clients”
In a 2023 Tokyo Conference, Japanese marketer Kenichi Suzuki reported on Google’s questions related to AI content and rankings. This is important for businesses across the globe as AI is increasingly being used as a tool to make content on the web. Let’s look at the main highlights and what is means for your business’s …
Continue reading “Google Policy on AI Content and Rankings”
Audio SEO refers to producing any kind of audio content or running podcasts and optimizing best practices to improve their ranking on search engines and podcast platforms. Searching for a podcast by episode title, a podcast guest, or a topic has hugely affected the audio content discoverability. Top charts and curated podcasts list by popular …