Google’s mission is to organize the world’s information and make it universally accessible and useful. 21 years later Google is the second most valuable brand in the world (behind Apple Inc.) To celebrate the Silicon Valley Giant here are 21 fun facts you probably didn’t know: – Google was created by two Stanford University students Larry Page and Sergey Brin in 1998. …
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There’s no substitute for top-notch, targeted content when it comes to driving website traffic. Research shows that longer and informative copy leads to higher Google rankings, while sites with video content are 50 times more likely to boost traffic. And did you know that 97% of Page One Google results include at least one image? With this in …
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Google’s latest round of algorithim updates ensure the Google search user is getting RELEVANT and NEW information. If your website content hasn’t been updated in over a year, Google will continue to push you further down in the search listings in favor of companies who routinely enhance their website. Your customer is using Google every day to …
Continue reading “Google’s latest update. 3,234 Algorithm Updates in the past year!”
Google has changed dramatically since the “beta” version was launched back in January 1996. And many of the best practices for optimizing your website content have changed significantly, too. So, how do you optimize your website content for Google visibility and traffic today? 1. Conduct Keyword Research to Find Search Terms People Are Likely to …
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WordPress is one of the easiest and most robust ways to share your business on the web. WordPress, a content management system (CMS), is the ideal tool for entrepreneurs and companies to showcase their products and services, help their search engine ranking, and market themselves to prospective customers. It helps you share your story with …
What you should know about Google’s Core Updates Everyday, Google usually releases one or more changes designed to improve their search results. Most aren’t noticeable but as a whole they help Google incrementally continue to improve. Key is to focus on content As explained, pages that drop after a core update don’t have anything wrong …
Google continues to make changes, you should continue to invest in improving your web site, do not let your website sit idle. Why should you care? If anything is true in SEO (Search Engine Optimization), it is that we can always expect change. Google has made many changes to its algorithms over the years and …
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For years, people in this industry debated the merits of paid search advertising (PPC, Pay-Per-Click) versus organic search marketing (SEO, Search Engine Optimization). Which was better? Which one should you put your resources into? Honestly, I thought we’d settled this argument a long time ago: You need both! Duh! But recently, the topic came up …
Gone are the days when it was sufficient to just own a website. Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention its easy to get lost amongst your competition. It’s imperative that you maintain and keep your website fresh …
We often think of B2B buyers as this different group of “businessdecision-makers,” but it is important to remember that they are also B2Cbuyers in their personal lives. Make every experience epic for everyone. How do you deal with this paradigm shift? The solution is very simple. Remember the four Es: Make every experience epic for …
Continue reading “B2B and B2C Website User Experiences Are Converging.”