Know your customer after a Pandemic

Know Your Customer

To understand how to market successfully to people after the stressful pandemic take a deep dive into demographics. To help create an empathetic customer experience build user personas. A great way to start is with this info from a study by EY Future Consumer Index that shows us the priority of consumers in relation to purchasing power:

.

.

.

  1. Affordability first 
  2. Health first 
  3. Planet first 
  4. Society first 
  5. Experience first 

Develop a marketing strategy with these factors in mind with us at Miller Media by calling 248.528.3600

Leave a Reply