Don’t shoot in the dark! Develop SEO goals that are specific and measurable with objectives that you aim to achieve over a period of time. Use an SEO Goal Pyramid to assist you:
- Create an outcome goal
“Get more traffic” is too vague. S.M.A.R.T goals: specific, measurable, achievable, relevant, and time-based. A better example is “rank in the top 3 using high-valued keywords in 6 months.”
2. Set performance goal(s)
Ask “what short-term wins will most likely get us to our outcome goal?” An example would be “get 30 high quality backlinks to the page within 6 months”.
3. Set process goal(s)
These goals are measurable actions that are 100% under your control. A process goal example is to send 100 outreach emails per month for 6 months.
Call 248.528.3600 to get started achieving these goals.