How to Set the Right SEO Goals with 3 Examples

seo goals

Don’t shoot in the dark! Develop SEO goals that are specific and measurable with objectives that you aim to achieve over a period of time. Use an SEO Goal Pyramid to assist you: 

  1. Create an outcome goal 

“Get more traffic” is too vague. S.M.A.R.T goals: specific, measurable, achievable, relevant, and time-based. A better example is “rank in the top 3 using high-valued keywords in 6 months.” 

2. Set performance goal(s) 

Ask “what short-term wins will most likely get us to our outcome goal?” An example would be “get 30 high quality backlinks to the page within 6 months”. 

3. Set process goal(s)

These goals are measurable actions that are 100% under your control. A process goal example is to send 100 outreach emails per month for 6 months. 

Call 248.528.3600 to get started achieving these goals. 

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