56% of consumers won’t consider a business without a website are growing since the pandemic. Social media, an ad, a listing, direct mail, a friend, or even seeing it in their travels is not enough. 75% of consumers have admitted to judging a company’s credibility based on their website design so make sure your website is modern and attractive. Consider hiring an expert over a web builder if your time is limited and you need a lead-generating appearance and function.
Also, perform SEO with the latest updates in mind. SEO will help your help you get onto Google’s first page. Best practices include creating quality, keyword-targeted content along with optimizing images and building links. Use Core Web Vitals to align with every page experience update. Use schema markup so that rich snippets can appear below your site title in the SERP, like ratings or even your main navigation pages. The pandemic has strengthened consumer support for local businesses, so prioritize local SEO.
Businesses that blog get 55% more website visitors than businesses that don’t. Including a business blog is a great way to include keywords. Each post can be a deep dive into a keyword. This also helps in ranking for that keyword and to appear in search results for tons of searches your target customers. It can also provide essential information about your field or service or product.
Need help with these services? Call 248.528.3600