Healthcare SEO Tips: Check Your (Core Web) Vital Signs

healthcare seo tips

While many existing healthcare businesses have flourished during pre-pandemic and post-pandemic times, others are still struggling to find their target customers. You want to reach as many people as possible and having a strong web presence is vital. Just as you work check a patients’ vital signs, here are website vital signs you should check: 

  1. Keywords

Are you using a variety of keywords? Use Google Keyword Planner to help determine your significant and specific keywords for your business. 

2. Meta Tags 

Use different title and meta description. Use relevant keywords in the pages title and content. 

3. Local SEO 

Start locally than move globally. Claim your Business Listing on Google and register your facility. Include your facility’s name, contact details, service description, and opening hours. 

4. Fresh Content (no duplicates) 

No coping and pasting from other business. Create original easy to understand content that distinguishes you from other facilities. Include pictures, videos, and blog posts. Don’t overuse keywords. Like a good story, keyword should enhance words.  

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