Utilizing SEO to create an Engaging & Effective Blog Post

Effective blogging and SEO go hand in hand. Writing a blog post should be entirely about helping your readers. Ultimately promoting  your business, or your brand, creating great content is the main goal, but optimizing your post for visibility in search engines will help your great content get onto the screens of those who need it. …

What does Google define as ‘Quality Content’?

How Google defines ‘Quality Content’ Google is increasing the value of ‘quality content’ when it comes to search rankings.   According to a recent *study, Google has shown positive conversion signals, such as the amount of time spent on a page, as having an increasingly significant impact on rankings.   In-depth quality content, user-experience and …

These 3 SEO Mistakes are Killing your Organic Search Results

Social is based on Serendipity, while Search is based on Intent. Lets face it people find things in Social Media through recommendations & referrals (the “aha” moment; they weren’t necessarily looking for something), and people use search engines to find something specific (better conversion i.e.. better sales).    The problem, is that there are constant changes happening in …

12 Challenges that Stop Marketers from Creating Epic Website Content

Epic content is all about stories that inform or entertain, that compel potential buyers to take action and truly makes a difference in the success or failure of your website.  It positions the company as a trusted leader.  It makes the buying process easier.  Simply put…the majority of the content you develop at all stages …

Creative Website Content Say What You Mean – Mean What You Say

I just read an interesting article by Dan Pollatta in the Harvard Business Review, with the clever title I Don’t Understand What Anyone Is Saying Anymore. The premise of the article is that business people speak with so much gobbledygook and industry jargon – it is hard to understand what they are talking about. The …

SEO Copywriting Tips

SEO copywriting is about writing keyword optimized copy which is readable and persuades visitors to take action. While the instructions may sound similar, there is a huge difference between writing SEO optimized copy and keyword stuffing. Write optimized copy. Read More on SEO