“Should I compare my product to my competitors online?” According to Google more clients are looking for alternate brands to source. 60% growth of online users are now utilizing the search string “similar to” or “brands like” when looking for a new products. Read the article here: A new wrinkle in comparison shopping.
When developing a website its important to optimize for Google and People! Despite all the technical tasks that you need to perform for online marketing, humans are the be-all end-all of your site.