2018 Digital Marketing Strategies

Today a solid digital marketing strategy has become the new bread and butter of day to day business.  Your business’s success depends on the right type of digital strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term growth.

How mobile is reshaping the Google B2B Buying Experience

  There’s a new generation of B2B buyers out there. In the past, companies relied on good ole’boy personal relationships to increase business. Whether it was in-person, at industry events, or over the phone, the human element between business and customer played a pivotal role in business growth. But the digital world has changed that …

SEO: Content, Connections and Continuity of Experience

  SEO is about optimizing websites, but far more importantly, it is about enhancing and improving the broader Web presence and the user experience itself so that enterprises (businesses like yours) are seen as relevant to, and favorable for, a prospective audience/user’s query (the terms and phrases they use) when using one of the popular …

The relationship of Content and SEO

The more quality content you create, the more authoritative of a resource you become. This is great for your audience, but also Google! If you provide a wide variety of knowledge on a topic, Google will take notice. And you will start to become a great resource for them to provide in search results. Ultimately enhancing your ranking in Google.

You never get a second chance to make a first impression…

You never get a second chance to make a first impression… What impression does your website leave on your potential customers? For this reason, your homepage is undoubtedly one of the most important pages on your website.   Your website homepage is your companies first impression.   If a new visitor doesn’t like what they see, …