Best Practices for Social Media Content Marketing in 2021

social marketing

According to research from JungleScout, 54% of American consumers have purchased a product or service that they discovered through social media. In addition, 21% and 31% of consumers search for products on Instagram and Facebook, respectively. To help sell your product or service on social media exercise these best practices for content: 

  • Know your audience  

Gather demographic information and conduct research on your customers’ age, location, education, lifestyle, income, etc. With this info create a customer profile with their needs, desires, and habits to help you figure out who to sell and build a target audience with.  

  • Don’t use every platform 

Usually, people are on 1-3 platforms. Using all the platforms can be overwhelming, so to start find out what platform your ideal customer uses the most and post there the most. 

  • Claim you handles & usernames 

There are 3 rules to adhere to: Don’t use numbers and symbols excessively, make sure it is easy to spell and search, make sure it represents your brand. 

  • Answer questions  

Gather examples of good and bad responses your client might have. Format these questions in a “frequently asked question” (FAQ) section. Create a guide for whoever is in charge of social media platforms. 

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