Short Videos

5 Ways to Drive Traffic and Sales with Short Videos

Currently, short video content better than traditional long-form content. Short-form videos became popular thanks to social media platforms such as TikTok, Instagram Reels, YouTube Shorts and Snapchat. They are fast-paced, emotional, and engaging. They also can easily be distributed across multiple platforms, and the content style is addicting due to its short nature. Adopting a video marketing strategy …

UI Design Principles

10 Fundamental UI Design Principles You Need to Know for Your Website 

Effective user interface (UI) design is about removing as many obstacles, bottlenecks, stumbling blocks, and potential causes of confusion as possible from the user experience. This is extremely important for users to stay on your website.  The aim is to create an experience that all users find fluid and intuitive to navigate that will keep them …

Instagram Content Strategy

Develop an Instagram Content Strategy 

Coming up with an Instagram Strategy for your business can be overwhelming. Here are 7 steps to help you understand Instagram and start developing a strategy to help you stand out from your competition:  1. Understand Different Types of Instagram Posts Instagram’s algorithm prioritizes content that uses newer features, like Reels. However, a user post based …

Image SEO Alt Tags

10 Image SEO and Alt Tags Optimization Tips

Google Image searches account for 22.6% of all searches. Optimize your images to gain more traffic from search engines to your website and rank higher on Google’s results page. Images are an important part of on-page SEO and Google is increasingly showing images in the regular search results, often above the usual organic results. Another important reason you …

effective marketing campaign

20 Proven Effective Marketing Campaign Ideas

Need help determining a campaign to market your business? Here are 20 types of campaigns you should consider incorporating into your digital marketing strategy:  Content Campaigns Contest Campaigns Email List-Building Campaigns Holiday Campaigns User-Generated Content Campaigns Event Campaigns Product Launch Campaigns “Ditch Your Old Product” Campaigns Brand Awareness Campaigns Partnership Campaigns Give-Away Campaigns Deal/Sale Campaigns …