SEO is essentially the foundation of your entire online marketing presence. It is proven to have a direct impact on your bottom line by increasing engagement, conversions, and in time revenue. SEO is also impacted by video content more than businesses realize. Here are 5 ways that video content can improve your SEO efforts:
1. Google Cares About Video
Google’s internal algorithm for generating search engine results pages considers video content. Google values two things above all others: the quality of your content, and its relevance to user’s original search terms. It scans for other types of media to see precisely what your website has to offer. If your sites have a mixture of text and quality visuals like videos, that means your pages are varied and informative. This boosts your SEO efforts because are your business is seen as more trustworthy, an expert in the target market, and considers different ways users consume information.
2. Video Is a Traffic-Generating Machine
One of the qualities that Google looks at when determining search rankings is the amount of incoming web traffic you have. If your domain has a massive number of regular visitors, Google determines that you have the answers their users need. People are more likely to visit your website by watching a video on YouTube or other social media channels than they are any other type of content. Many B2B and B2C businesses have launched their own video websites and are investing heavily in video content placed throughout their main website and landing pages. The more video content you create, the more quality traffic you can draw to your pages, which will, in turn, boost your overall SEO in the long run.
3. Video Keeps Visitors on Your Site Longer
Search engines like Google also pay close attention to how long people are staying on your website. If you have a large amount of incoming traffic, but those people all leave after just a few seconds, it stands to reason that your content isn’t very good and they’re going elsewhere for the answers they seek. Video will more consistently help keep visitors on your page for longer periods of time. Users are more likely to watch a video than they are to read something like a blog post. Treat your blog text as a transcript as your video but keep video more prominent. You significantly improve your bounce rate, which, in turn, helps search engines like Google and Bing boost your article to the top of their rankings and SERPs page.
4. Users Are More Likely to Link to Your Videos
Quality backlinks are one of the most important factors that Google uses to determine search engine rankings. The more uses are linking to your content and to your domain, the more authority you are seen as having. The more authority you have, the higher your pages rank in the search results. Publishing video content on sites like YouTube, TikTok, or other social media platforms is the perfect opportunity to create referral traffic and quality traffic that can also boost your rankings. Google does keep the exact architecture of its own algorithm a secret to prevent people from gaming the system. However, there is a correlation between high volumes of social shares and higher positions in search engine results pages.
5. Video Helps Improve the Value of Your SEO
Potential clients are twice as likely to make a purchase after viewing something like a product video than they are without engaging that content according to HubSpot. A video helps increase your SEO by getting more eyes on your site and guides users through the customer journey by helping convince those visitors to convert to a paying customer. This means that at nearly all stages of the process, video provides meaningful gains to your SEO’s ultimate ROI.
Update your website by adding a video today. Call 248.528.360.