5 Questions Your Home Page Needs to Answer

home page questions

The home page is the first impression potential clients will have of your website and company. There are 5 important questions your home page should answer so your new visitor converts to a fresh lead:

  1. Who are you?
    • How did your company start?
    • What is your story?
    • How was your product or service created? 
    • Write a small synopsis about you company & link to the about page. 
  2. What are you an expert in?
    • Include a FAQ
    • Include preview and a link to blog 
    • Talk about your market and how your product or service affects it
  3. Who do you serve?
    • Research demographics and competitors 
    • What images and language create relatability? 
    • Include keywords from SEO plan into content 
  4. How can I (the visitor) benefit from your services?
    • What problem is your product or service solving?
    • Use emotion and practically 
    • Example: lotion makes you feel good and gets rid of your dry skin
      • I can purchase online, or I am informed on how to find way to contact your business
  5. What do I do next?
    • Strategically place calls-to-action at the top, middle, and bottom on home page
      • Examples of calls-to-action:
        • Call Now
        • Purchase 
        • Contact Us
        • Find Out More
        • Order Now

Update your home page. Call 248.528.3600.

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