Google’s latest ranking factors are important when trying to align your information to your customers. Core Web Vitals puts the power of search engine optimization directly into the hands of marketers and business owners. The best solution is to update your website for the best user experience using these marketing trends:
- The Rise of AI
Automate basic tasks like reporting on website traffic. AI can also recommend keywords to optimize a company’s organic search ranking or even predict what customers are likely to buy.
2. Chatbots & Voice Assistants
According to industry projections, the market value of voice-based shopping will reach 40 billion by 2022, and consumer spending via voice assistants is also projected to reach 18%.
3. Mobile-First Marketing
Make sure your website or app has a responsive design that will allow customers with any device type to easily access the content you offer. AMP (accelerated mobile pages) is an option that makes content load faster on smartphones and tablets.
4. Multichannel Marketing
It’s not enough for businesses to focus on just one channel. You will need multiple avenues to build a strong customer base. Create a blog, website, social media, and Whatsapp group presence in addition to hosting webinars/events or attending conferences!
5. Digital Tasks & Marketing Automation
Automated tasks are saving time on researching and compiling data. Also use it for managing social media posts by scheduling them in advance or sending out prewritten email templates to customers who have not opened your emails within the last few days.
Get ready for 2022 by calling 248.528.3600.