4Cs: Give Clients What They Want

What Client Wants

In both B2C and B2B environments, clients want new values and experiences. Their primary concern is getting what they want when they want. This will take companies to place data and technology strategically. Build stronger human connections with your brand by considering the 4Cs: Content, Commerce, Community, and Convenience. Additional content checklist to keep in mind:

  1. Solve the reader’s problem 
  2. Write a winning intro 
  3. Use subheadings to create hierarchy 
  4. Break things up with images
  5. Use short sentences & paragraphs 
  6. Add a table of content 

Call 248.528.3600 to get started with a marketing strategy utilizing these factors. 

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