Tag Archives: Website Design

Google Implements Website Page Layout Algorithm Improvement

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Thank you Matt Cutts!  This article validates the website methodology we have been implementing for our clients since 1997.  “So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”   Read More about Website Page Layout

 

New Google Search Update| Why you should update your B2B Industrial Website

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If you don’t update your industrial business website very often, you may want to rethink your online content strategy.
A little more than eight months after unveiling “Panda,” an update to Google’s website search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide users with “the most up-to-date results.” “It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website,” says Matt McGee, executive news editor at SEO-focused news site Search Engine Land. Read More: Google B2B Website Search Update

Website Usability: Designing to overcome behaviour barriers

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As website designers, we invest a lot of time and energy in helping businesses make user friendly website tools, services, systems, and processes. I think of the obstacles that these questions present as behavior barriers, and I believe that if we want to have a bigger impact on the lives of the people that we seek to understand and design for, we need to get better at helping people overcome them. Read More: Optimal Website Usability

Kar’s Nuts partners with Miller Media to launch new website

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Kar’s Nuts is pleased to announce the new redesigned karsnuts.com website! The new website provides
a new look, improved navigation, a user‐friendly interface, ability to search, and an easy‐to‐use shopping cart.
“We’re thrilled to have the opportunity to help Kar’s expand awareness & distribution of their excellent snacks” says Dan Miller, president of Miller Media. “We love working with big brands here in Michigan!” View Press Release

Content is King or Queen: Make Your Content Make a Difference

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Content, content, content. It’s an obvious part of any interactive website experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? http://bit.ly/hU0l7B

Is your website design effective? How does it measure up?

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How effective is your website design? Does your website engage the user at every stage?
At any time, website visitors are in one of the following stages: 1. Attention, 2. Interest, 3. Desire, 4. Action, or 5. Satisfaction. Data-driven, user friendly design, in all of its forms, packs a powerful punch when it comes to a website’s performance. Read More: How to Measure the Effectiveness of Web Designs

Turn your Website into a Powerful Marketing Tool

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The past 13 years I have heard the same thing over and over from my industrial manufacturers. “I don’t want to put that online because my competitor will learn my deepest darkest trade secrets!” Learn how telling all will help you attract the “right” prospects and by doing so how it will not only invite prospective customers to learn more about your capabilities and strengths, but also convince them that an on-site visit is a must. After that, let the revenue build. Read More: MetalForming Magazine

5 Reasons Your Website Isn’t Attracting B2B Sales Leads

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Its 2011, so what are your online marketing plans for the New Year? Will you be investing more in Pay Per Click (PPC)? Will you start blogging, tweeting? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that this will translate into new customers, new leads and new opportunities for your business. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on. Read More: http://bit.ly/f9mEPk

10 Tips to Speed Up Your B2B Website

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Its 2011 and if your site is slow, people will leave. What you may not know is that Google also uses site speed as a ranking factor. Bottom line- the faster you can make your site, the better your chance of obtaining organic success. Here are 10 tips to speed up your site. Read More: http://bit.ly/g36eHe

Even if you have the coolest website on the internet, if people can’t find you on the search engines, you don’t exist!

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The homepage is what many people see when first encountering a website, and it can lead to a lasting impression (negative or positive) that can affect their decision to return to it. Designing a homepage is as much a science as it is an art form. It requires attention to detail, paying attention to the site’s purpose and goals, and taking into account search engine performance. Read More: Essential Tips for Designing an Effective Homepage