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Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media. Read More
Tag Archives: SEO
It Isn’t Good Content Unless it’s SEO’d Content
The reality is, in order for content to do it’s job, it really does need to be keyword optimized. Because if your content doesn’t do that… it just isn’t good content at all. Read>
New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing
The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable.
Audit your user interface and code, optimize images with related non-spammy meta-tags (GIFs or PNGs for smaller files and JPEGs for larger more detailed images), purge unnecessary duplicate content and take steps to increase page load speeds – there’s a direct correlation in site speed and indexing.
Website Calls to Action: 7 Ways to Improve the conversion
If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce. View the post: Conversion Room
Optimizing your website…
Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.
How to Maintain Your Sanity While Optimizing Your Marketing
Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for the latter.) So our published content in all its forms – blogs, e-mail newsletters, catalogs, comments, Twitter replies, community contributions – adds up to a relationship. Read More about: Search Engine Optimization
Advanced SEO Requires Good Analytics Information
Good quality analytics (such as Google Analytics or another paid analytics software packages) provides good and very useful information. If you pay attention to it you could very quickly increase the overall efficiency of your website. You just have to look at the numbers and list to what they tell you. The proof is in the pudding as they say and if you ignore your analytics information you could be missing out on a great deal of potential business and traffic. See Article: Advanced SEO Requires Good Analytics
Are You Optimizing for Search Engines or for Customers?
The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
Search Engine Guide
5 Outdated SEO Tactics and 5 Alternatives
In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work — and some legitimate alternatives. Website Magazine
5 Ways To Impact Your Marketing Program
Narrow your focus to grow faster… Don’t be everything to everybody. Stop being everything to everybody. People want to work with and buy from companies that are the best at what they do. Your goal isn’t just to keep offering “stuff”, but to understand the needs and desires of your marketplace and the trends in which it is going. http://shar.es/m2Sb1
