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When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog
Tag Archives: Search Engine Optimization
Video optimization is crucial if you want your video to be found by your audience
The search engines can crawl a lot of content around the video which influences its ranking. In fact, the search bot will determine the videos quality by the textual content around the video. Meaning links, description, tags, title and script. The script is a transcription of the video that is attached to the time-line. This requires some time to create and embed but is well worth the investment. Read More: We SEO textual content…why not video?!
Dissecting the Real Challenges to B2B Search
The truth is that B2B search can be challenging. The satisfaction of delivering new customers and demonstrating near-term revenue is often missing.
The known keyword universe appropriate for most B2B search programs is typically much smaller than in B2C. And with online conversions usually removed from actual offline sales, the inevitable question of “how’s our program performing?” is much more difficult to answer.
But B2B search is more satisfying for those reasons. It’s difficult. It’s challenging. It’s also much more rewarding when everything comes together and the strategic importance of search can be properly demonstrated. Read Common B2B Challenges
It Isn’t Good Content Unless it’s SEO’d Content
The reality is, in order for content to do it’s job, it really does need to be keyword optimized. Because if your content doesn’t do that… it just isn’t good content at all. Read>
New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing
The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable.
Audit your user interface and code, optimize images with related non-spammy meta-tags (GIFs or PNGs for smaller files and JPEGs for larger more detailed images), purge unnecessary duplicate content and take steps to increase page load speeds – there’s a direct correlation in site speed and indexing.
Website Calls to Action: 7 Ways to Improve the conversion
If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce. View the post: Conversion Room
How to Maintain Your Sanity While Optimizing Your Marketing
Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for the latter.) So our published content in all its forms – blogs, e-mail newsletters, catalogs, comments, Twitter replies, community contributions – adds up to a relationship. Read More about: Search Engine Optimization
7 “Rs” for B2B Marketing Content Planning
Content is the fuel for Industrial eMarketing. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. View Article: B2B Website Content Planning
Are You Optimizing for Search Engines or for Customers?
The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
Search Engine Guide
5 Outdated SEO Tactics and 5 Alternatives
In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work — and some legitimate alternatives. Website Magazine
