Tag Archives: Search Engine Optimization

SEO and PPC Together the Persuit of Greater Visibility

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Let’s all agree on some terminology here:

The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management.  In addition, these strategies should be always be considered together for best results.

Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.

There are some great benefits of SEO and PPC together, including:

  • Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
  • Converting phrases from PPC may also convert well for your SEO campaign.

If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.

 

New Google Search Update| Why you should update your B2B Industrial Website

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If you don’t update your industrial business website very often, you may want to rethink your online content strategy.
A little more than eight months after unveiling “Panda,” an update to Google’s website search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide users with “the most up-to-date results.” “It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website,” says Matt McGee, executive news editor at SEO-focused news site Search Engine Land. Read More: Google B2B Website Search Update

PPC and SEO Are Better When Used Together

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Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ

Content is King or Queen: Make Your Content Make a Difference

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Content, content, content. It’s an obvious part of any interactive website experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? http://bit.ly/hU0l7B

10 Tips to Speed Up Your B2B Website

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Its 2011 and if your site is slow, people will leave. What you may not know is that Google also uses site speed as a ranking factor. Bottom line- the faster you can make your site, the better your chance of obtaining organic success. Here are 10 tips to speed up your site. Read More: http://bit.ly/g36eHe

How Obvious Is Your Call To Action?

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If you don’t ask for the sale someone else will. In short, keep your call to action clear by making sure it is the most visually prominent thing on the page, placed above the fold, and written in words that reflect the visitor’s perspective, and you should never have to worry about visitors wondering “What am I supposed to do now?” Read More

Your Website Should Tell a Story For SEO Sake…

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When it comes to Search Engine Optimization your website should tell a story, beyond SEO the secret to a successful site is that the same content should make prospective buyers want to read it! What is the story that your customer cares about? What problem do you solve? How do you entertain them? How do you make their lives a little better? Tell that story. Read More: For SEO, you need a story to tell

Does your website have CLASS?

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Does your website have C.L.A.S.S.? Miller Media develops best in “class” websites! C is for Cross-Browser Compatible, L is for Latest W3C Standards, A is for Accessibility, S is for Search Engine Friendly, S is for Search Engine Optimized Websites in Troy, MI. Read More on Web Design CLASS

Build a Stong Website Foundation with Strong Keywords

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When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog