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When it comes to Search Engine Optimization your website should tell a story, beyond SEO the secret to a successful site is that the same content should make prospective buyers want to read it! What is the story that your customer cares about? What problem do you solve? How do you entertain them? How do you make their lives a little better? Tell that story. Read More: For SEO, you need a story to tell
Tag Archives: Search Engine Optimization MI
Website Mistakes that your B2B Company is Probably Making
Connecting with today’s B2B new socially-enabled buyer, or “Customer 2.0”, has become especially challenging for B2B manufacturing organizations. And along with the web increasingly becoming the preferred channel for customers find new sources and to do their research, having a functional website has become not just an option, but a necessity. Yet, B2B websites still have basic marketing and SEO (Search Engine Optimization) problems that holding back their success. Sales Intelligence Blog
Does your website have CLASS?
Does your website have C.L.A.S.S.? Miller Media develops best in “class” websites! C is for Cross-Browser Compatible, L is for Latest W3C Standards, A is for Accessibility, S is for Search Engine Friendly, S is for Search Engine Optimized Websites in Troy, MI. Read More on Web Design CLASS
Build a Stong Website Foundation with Strong Keywords
When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog
Dissecting the Real Challenges to B2B Search
The truth is that B2B search can be challenging. The satisfaction of delivering new customers and demonstrating near-term revenue is often missing.
The known keyword universe appropriate for most B2B search programs is typically much smaller than in B2C. And with online conversions usually removed from actual offline sales, the inevitable question of “how’s our program performing?” is much more difficult to answer.
But B2B search is more satisfying for those reasons. It’s difficult. It’s challenging. It’s also much more rewarding when everything comes together and the strategic importance of search can be properly demonstrated. Read Common B2B Challenges
Why B-to-B Merchants Should Engage in Social Media
Business-to-business merchants are investing in social media: According to Forrester Research, 77% of b-to-b decision makers are active in social media. But it’s a reality that many b-to-b sellers are not yet equipped to handle social media. Read More
It Isn’t Good Content Unless it’s SEO’d Content
The reality is, in order for content to do it’s job, it really does need to be keyword optimized. Because if your content doesn’t do that… it just isn’t good content at all. Read>
Website Calls to Action: 7 Ways to Improve the conversion
If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce. View the post: Conversion Room
Optimizing your website…
Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.
How to Maintain Your Sanity While Optimizing Your Marketing
Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for the latter.) So our published content in all its forms – blogs, e-mail newsletters, catalogs, comments, Twitter replies, community contributions – adds up to a relationship. Read More about: Search Engine Optimization
