Tag Archives: Search Engine Marketing

New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing

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The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable.

Audit your user interface and code, optimize images with related non-spammy meta-tags (GIFs or PNGs for smaller files and JPEGs for larger more detailed images), purge unnecessary duplicate content and take steps to increase page load speeds – there’s a direct correlation in site speed and indexing.

Optimizing your website…

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Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.

How to Maintain Your Sanity While Optimizing Your Marketing

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Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for the latter.) So our published content in all its forms – blogs, e-mail newsletters, catalogs, comments, Twitter replies, community contributions – adds up to a relationship. Read More about: Search Engine Optimization

Are You Optimizing for Search Engines or for Customers?

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The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
Search Engine Guide

5 Outdated SEO Tactics and 5 Alternatives

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In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work — and some legitimate alternatives. Website Magazine

SEO and content marketing: Creating content with keywords in mind

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Content is King. If you’re doing content marketing, you understand its importance, and the trust it builds with the community and your target audience. Content is at the heart of all your online marketing efforts because it not only engages readers, it also tells the search engines that you have something of value. SEO and content marketing go hand-in-hand. Content Marketing Blog

SEO 101-Everything You Need to Know About Keyword Qualifiers

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Optimizing your website for keyword search terms is only part of the optimization process. The vast majority of searches are performed using longer, more specific keyword phrases. When it comes to keyword research, these phrases are really nothing more than your core terms with key qualifiers added to them. Search Engine Guide

Search Engine Optimization and Paid Search: What Should Your Strategy Be?

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As a search engine marketing company, we are often asked if there’s a basic strategy when it comes to organic search engine optimization and paid search advertising. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company, its ROI objectives, budget, and countless other monetary and marketing factors. SEM/SEO/BOTH

SEO & PPC (Search Marketing) A Winning Combination

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The movement toward an integrated SEO strategy aligned with the rest of your PPC (Search Marketing) effort is a goal that we are hearing alot about these days. The goal is to achieve multiple paths to your website content with organic and paid search strategies. Once you set the foundation, there’s the need for continuous optimization through testing and ongoing refinement of your website & ppc program.

SEO and PPC campaigns are really different animals and must be managed separately. With paid search, you’re postion is based on the ad copy, quality score, your messaging and even the way you organize the campaign. PPC is all about keyword quality, management and organization.

SEO is a separate channel, but it’s an integrated channel. There is the common misconception that if you get good organic results you can drop your PPC campaign. It’s been shown that, if you have top organic listings and top paid listings, both enhance your brand perception, it is targeted, it is effective and it is accountable.

Search Engine Marketing/Pay-Per-Click Benefits

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Pay per click (PPC) or search engine marketing has become an integrated part of search engine optimization. Search Engine Marketing or PPC can help you obtain specific, pre-qualified, and quality traffic. PPC provides you with quality well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a conversion) and complete a transaction (either by buying your product or inquire about the services that you are offering).
PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
Maintained properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.