Tag Archives: PPC

SEO and PPC Together the Persuit of Greater Visibility

Posted on by

Let’s all agree on some terminology here:

The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management.  In addition, these strategies should be always be considered together for best results.

Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.

There are some great benefits of SEO and PPC together, including:

  • Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
  • Converting phrases from PPC may also convert well for your SEO campaign.

If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.

 

Hope you find what your searching for in 2012!

Posted on by
Google Search Partner MI

 

 

 

 

 

 

Search marketing has revolutionized lead generation.  Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.  Learn More: Google Search from Miller Media

 

 

Is Pay-Per-Click “Right” For Your Business?

Posted on by

In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements can be placed on websites, articles, e-mails, and even blogs; places where an average consumer would most likely see it, thus increasing the visibility of your products or services and directing traffic to your website. Read More: Pay-Per-Click

PPC and SEO Are Better When Used Together

Posted on by

Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ

Drive Quality Targeted Visitors thru Search Engine Marketing

Posted on by

Since the dawn of the internet and Al Gore the web has quickly advanced as the best option for advertising these days. This is because of the dependence of people on various search engines in order get information quickly and easily. Search engine marketing or PPC is a fast and effective way to drive targeted and qualified website visitors to your website, improving the visibility of a particular keyword phrase, web page or website. This has turned to be the best tool for marketing your business online. Read More: Search Engine Marketing – Miller Media

Does your website have CLASS?

Posted on by

Does your website have C.L.A.S.S.? Miller Media develops best in “class” websites! C is for Cross-Browser Compatible, L is for Latest W3C Standards, A is for Accessibility, S is for Search Engine Friendly, S is for Search Engine Optimized Websites in Troy, MI. Read More on Web Design CLASS

Optimizing your website…

Posted on by

Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.

How to Maintain Your Sanity While Optimizing Your Marketing

Posted on by

Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for the latter.) So our published content in all its forms – blogs, e-mail newsletters, catalogs, comments, Twitter replies, community contributions – adds up to a relationship. Read More about: Search Engine Optimization

5 Ways To Impact Your Marketing Program

Posted on by

Narrow your focus to grow faster… Don’t be everything to everybody. Stop being everything to everybody. People want to work with and buy from companies that are the best at what they do. Your goal isn’t just to keep offering “stuff”, but to understand the needs and desires of your marketplace and the trends in which it is going. http://shar.es/m2Sb1