Tag Archives: Pay-Per-Click

SEO and PPC Together the Persuit of Greater Visibility

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Let’s all agree on some terminology here:

The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management.  In addition, these strategies should be always be considered together for best results.

Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.

There are some great benefits of SEO and PPC together, including:

  • Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
  • Converting phrases from PPC may also convert well for your SEO campaign.

If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.

 

Hope you find what your searching for in 2012!

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Google Search Partner MI

 

 

 

 

 

 

Search marketing has revolutionized lead generation.  Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.  Learn More: Google Search from Miller Media

 

 

Is Pay-Per-Click “Right” For Your Business?

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In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements can be placed on websites, articles, e-mails, and even blogs; places where an average consumer would most likely see it, thus increasing the visibility of your products or services and directing traffic to your website. Read More: Pay-Per-Click

PPC and SEO Are Better When Used Together

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Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ

Drive Quality Targeted Visitors thru Search Engine Marketing

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Since the dawn of the internet and Al Gore the web has quickly advanced as the best option for advertising these days. This is because of the dependence of people on various search engines in order get information quickly and easily. Search engine marketing or PPC is a fast and effective way to drive targeted and qualified website visitors to your website, improving the visibility of a particular keyword phrase, web page or website. This has turned to be the best tool for marketing your business online. Read More: Search Engine Marketing – Miller Media

Build a Stong Website Foundation with Strong Keywords

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When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog

Optimizing your website…

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Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.

5 Ways To Impact Your Marketing Program

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Narrow your focus to grow faster… Don’t be everything to everybody. Stop being everything to everybody. People want to work with and buy from companies that are the best at what they do. Your goal isn’t just to keep offering “stuff”, but to understand the needs and desires of your marketplace and the trends in which it is going. http://shar.es/m2Sb1

SEO & PPC (Search Marketing) A Winning Combination

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The movement toward an integrated SEO strategy aligned with the rest of your PPC (Search Marketing) effort is a goal that we are hearing alot about these days. The goal is to achieve multiple paths to your website content with organic and paid search strategies. Once you set the foundation, there’s the need for continuous optimization through testing and ongoing refinement of your website & ppc program.

SEO and PPC campaigns are really different animals and must be managed separately. With paid search, you’re postion is based on the ad copy, quality score, your messaging and even the way you organize the campaign. PPC is all about keyword quality, management and organization.

SEO is a separate channel, but it’s an integrated channel. There is the common misconception that if you get good organic results you can drop your PPC campaign. It’s been shown that, if you have top organic listings and top paid listings, both enhance your brand perception, it is targeted, it is effective and it is accountable.

Search Engine Marketing/Pay-Per-Click Benefits

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Pay per click (PPC) or search engine marketing has become an integrated part of search engine optimization. Search Engine Marketing or PPC can help you obtain specific, pre-qualified, and quality traffic. PPC provides you with quality well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a conversion) and complete a transaction (either by buying your product or inquire about the services that you are offering).
PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
Maintained properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.