Category Archives: Search Engine Optimization

Why Photo Optimization Is Important For SEO

Posted on by

Believe it or not, search engine optimizing your images is almost as important as optimizing your website. A sizable percentage of search engine users are just as likely to do a Google image search as they are to search for keywords. If you’re not properly optimizing your images for Google’s search engine, you’re missing out on potential traffic to your website or blog. In order to properly optimize your images, you should know what Google is looking for. Read More: SiteTrail

Linking Strategies to Drive Traffic to Your Website

Posted on by

It’s important to remember that linking strategies take time. Link popularity helps search engines determine the relevance of your site. They look at not only the number of incoming links you have but also the quality of those links. While this possibility shouldn’t be overlooked, it’s also important to understand that search engines look to the number of links pointing to a site as an indicator of how much “authority” or “trust” they should give the site. View More at Daily SEO Tips

The Biggest Mistakes SMBs Make with SEO and Internet Marketing (and How to Avoid Them)

Posted on by

For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business

Content is King or Queen: Make Your Content Make a Difference

Posted on by

Content, content, content. It’s an obvious part of any interactive website experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? http://bit.ly/hU0l7B

10 Tips to Speed Up Your B2B Website

Posted on by

Its 2011 and if your site is slow, people will leave. What you may not know is that Google also uses site speed as a ranking factor. Bottom line- the faster you can make your site, the better your chance of obtaining organic success. Here are 10 tips to speed up your site. Read More: http://bit.ly/g36eHe

Even if you have the coolest website on the internet, if people can’t find you on the search engines, you don’t exist!

Posted on by

The homepage is what many people see when first encountering a website, and it can lead to a lasting impression (negative or positive) that can affect their decision to return to it. Designing a homepage is as much a science as it is an art form. It requires attention to detail, paying attention to the site’s purpose and goals, and taking into account search engine performance. Read More: Essential Tips for Designing an Effective Homepage

Being Found Online & Connecting With Customers 10 Tips

Posted on by

There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the best looking physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it?
It has to do with online search. Through online search businesses have the opportunity to be found and connect with potential customers. We used to have the Yellow Pages. I remember sitting on stacks of them as a kid so I could reach the dinner table. Who uses them anymore? People found businesses this way; well those days are gone.
Read More about Being Found on the Search Engines

How Obvious Is Your Call To Action?

Posted on by

If you don’t ask for the sale someone else will. In short, keep your call to action clear by making sure it is the most visually prominent thing on the page, placed above the fold, and written in words that reflect the visitor’s perspective, and you should never have to worry about visitors wondering “What am I supposed to do now?” Read More