Category Archives: Search Engine Marketing

SEO and PPC Together the Persuit of Greater Visibility

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Let’s all agree on some terminology here:

The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management.  In addition, these strategies should be always be considered together for best results.

Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.

There are some great benefits of SEO and PPC together, including:

  • Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
  • Converting phrases from PPC may also convert well for your SEO campaign.

If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.

 

Hope you find what your searching for in 2012!

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Google Search Partner MI

 

 

 

 

 

 

Search marketing has revolutionized lead generation.  Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.  Learn More: Google Search from Miller Media

 

 

New Google Search Update| Why you should update your B2B Industrial Website

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If you don’t update your industrial business website very often, you may want to rethink your online content strategy.
A little more than eight months after unveiling “Panda,” an update to Google’s website search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide users with “the most up-to-date results.” “It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be near impossible to get visibility with a small, rarely-updated website,” says Matt McGee, executive news editor at SEO-focused news site Search Engine Land. Read More: Google B2B Website Search Update

Is Pay-Per-Click “Right” For Your Business?

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In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements can be placed on websites, articles, e-mails, and even blogs; places where an average consumer would most likely see it, thus increasing the visibility of your products or services and directing traffic to your website. Read More: Pay-Per-Click

SEO Copywriting Tips

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SEO copywriting is about writing keyword optimized copy which is readable and persuades visitors to take action. While the instructions may sound similar, there is a huge difference between writing SEO optimized copy and keyword stuffing. Write optimized copy. Read More on SEO

How to Maximize PDFs And Search Engine Visibility 3 Tips

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I’m not a huge fan of PDF documents and it’s not advisable to inundate your website with PDF documents, the good news is that you can use them sparingly, safe in the knowledge that Google is better than it’s ever been at extracting their meaning and indexing them as they would a HTML file. There are just a few things to keep in mind: Read More: Search Marketing Standards

PPC and SEO Are Better When Used Together

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Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ

The Biggest Mistakes SMBs Make with SEO and Internet Marketing (and How to Avoid Them)

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For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business

5 Reasons Your Website Isn’t Attracting B2B Sales Leads

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Its 2011, so what are your online marketing plans for the New Year? Will you be investing more in Pay Per Click (PPC)? Will you start blogging, tweeting? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that this will translate into new customers, new leads and new opportunities for your business. However, you won’t be able to do any of that if your Web site is turning people off, instead of turning them on. Read More: http://bit.ly/f9mEPk