248.528.3600
Here is an email we received from a client today and we are only 5 days into April:
You’re the best! Just so you know I got to quote 5 new companies just this month that said they saw my add on Google. Regards, Nick (Plating Company, MI)
Category Archives: PPC
Why Advertise on Google Now?
Here are some important reasons why you should start thinking about Search Marketing (PPC) on Google now:
1. Measurable results. Period.
2. PPC (Search advertising) reaches people when they are looking for you.
3. Display advertising with Google gets your message and brand out to your target audience at a very good price.
4. Geographic targeting in Google can keep your costs low.
5. The new retargeting features in Google AdWords allows you to continue to reach anyone that has shown an interest in your business, long after they have left your site.
6. If you do it right, it typically generates a high ROI.
7. If you do it right, it provides outstanding data for other marketing, such as SEO.
8. Your competitors are probably not doing it right.
Search marketing has revolutionized lead generation. Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs.
SEO and PPC Together the Persuit of Greater Visibility
Let’s all agree on some terminology here:
The term Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and paid search (PPC) Pay Per Click management. In addition, these strategies should be always be considered together for best results.
Many of our clients ask which strategy they should pursue, PPC or SEO? What is the best way to get relevant visitors to click to their website?. The answer is to aggressively pursue both strategies, if you are interested in the greatest return on your investment. The SEO traffic is great when you can get it, but you can’t control the Search Engines. Our recommendation is to always supplement your visibility with a professionally managed paid search marketing campaign.
There are some great benefits of SEO and PPC together, including:
- Share the keyword data. Information from your PPC campaigns can help you identify your best converting keywords which can be applied to your overall strategy.
- Converting phrases from PPC may also convert well for your SEO campaign.
If you do run PPC and SEO programs together, monitor them closely to assure positive results from both. Using both programs can enable you to share data between campaigns making both more effective.
Hope you find what your searching for in 2012!
Search marketing has revolutionized lead generation. Pay Per Click (PPC) management can quickly deliver more leads, more traffic, more sales, greater ROI and lower acquisition costs. Learn More: Google Search from Miller Media
Is Pay-Per-Click “Right” For Your Business?
In the last years, pay-per-click (PPC) has gained significant popularity as far as Internet advertising goes. In this type of advertising, a company pays the advertising hosts or affiliates if, and only if, their advertisement was “clicked” by users. The number of times clicked determines how much the company should pay the affiliate. Pay-per-click advertisements can be placed on websites, articles, e-mails, and even blogs; places where an average consumer would most likely see it, thus increasing the visibility of your products or services and directing traffic to your website. Read More: Pay-Per-Click
PPC and SEO Are Better When Used Together
Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ
