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When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog
Category Archives: Pay-Per-Click
Video optimization is crucial if you want your video to be found by your audience
The search engines can crawl a lot of content around the video which influences its ranking. In fact, the search bot will determine the videos quality by the textual content around the video. Meaning links, description, tags, title and script. The script is a transcription of the video that is attached to the time-line. This requires some time to create and embed but is well worth the investment. Read More: We SEO textual content…why not video?!
5 Outdated SEO Tactics and 5 Alternatives
In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work — and some legitimate alternatives. Website Magazine
5 Ways To Impact Your Marketing Program
Narrow your focus to grow faster… Don’t be everything to everybody. Stop being everything to everybody. People want to work with and buy from companies that are the best at what they do. Your goal isn’t just to keep offering “stuff”, but to understand the needs and desires of your marketplace and the trends in which it is going. http://shar.es/m2Sb1
Search Engine Optimization and Paid Search: What Should Your Strategy Be?
As a search engine marketing company, we are often asked if there’s a basic strategy when it comes to organic search engine optimization and paid search advertising. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company, its ROI objectives, budget, and countless other monetary and marketing factors. SEM/SEO/BOTH
SEO & PPC (Search Marketing) A Winning Combination
The movement toward an integrated SEO strategy aligned with the rest of your PPC (Search Marketing) effort is a goal that we are hearing alot about these days. The goal is to achieve multiple paths to your website content with organic and paid search strategies. Once you set the foundation, there’s the need for continuous optimization through testing and ongoing refinement of your website & ppc program.
SEO and PPC campaigns are really different animals and must be managed separately. With paid search, you’re postion is based on the ad copy, quality score, your messaging and even the way you organize the campaign. PPC is all about keyword quality, management and organization.
SEO is a separate channel, but it’s an integrated channel. There is the common misconception that if you get good organic results you can drop your PPC campaign. It’s been shown that, if you have top organic listings and top paid listings, both enhance your brand perception, it is targeted, it is effective and it is accountable.
Search Engine Marketing/Pay-Per-Click Benefits
Pay per click (PPC) or search engine marketing has become an integrated part of search engine optimization. Search Engine Marketing or PPC can help you obtain specific, pre-qualified, and quality traffic. PPC provides you with quality well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a conversion) and complete a transaction (either by buying your product or inquire about the services that you are offering).
PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.
Maintained properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
