Category Archives: Link Popularity

PPC and SEO Are Better When Used Together

Posted on by

Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. Consider these eight ways that make a coordinated SEO and PPC strategy greater than the sum of its parts. SEOMOZ

Linking Strategies to Drive Traffic to Your Website

Posted on by

It’s important to remember that linking strategies take time. Link popularity helps search engines determine the relevance of your site. They look at not only the number of incoming links you have but also the quality of those links. While this possibility shouldn’t be overlooked, it’s also important to understand that search engines look to the number of links pointing to a site as an indicator of how much “authority” or “trust” they should give the site. View More at Daily SEO Tips