When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words that are most relevant and interesting to your customers.
Customer mindset changes throughout the buying cycle so specific keywords are often more effective than general ones; however broad keywords are great for driving traffic to your web site.
Read More: Search Marketing Blog