248.528.3600
Content is the fuel for Industrial eMarketing. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. View Article: B2B Website Content Planning
Monthly Archives: April 2010
Advanced SEO Requires Good Analytics Information
Good quality analytics (such as Google Analytics or another paid analytics software packages) provides good and very useful information. If you pay attention to it you could very quickly increase the overall efficiency of your website. You just have to look at the numbers and list to what they tell you. The proof is in the pudding as they say and if you ignore your analytics information you could be missing out on a great deal of potential business and traffic. See Article: Advanced SEO Requires Good Analytics
Search Engine Optimization vs. Customer Connection
It’s not a choice between optimizing your site and not optimizing it. It’s a choice in how you spend your time. If you only think with an optimization perspective, you’re likely to miss the ways you can be helpful to your customer that don’t fit neatly into search optimization.
See Article: Search Engine Optimization
Do SEO Fast Before You Do It B…
Do SEO Fast Before You Do It Best – Search Engine Guide Blog http://bit.ly/dfjoMu
Are You Optimizing for Search Engines or for Customers?
The very name “Search Engine Optimization” would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines–it’s all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
Search Engine Guide
RT @PositiveDetroit: Five Comp…
RT @PositiveDetroit: Five Companies Bring $79.4 Million in Investments to SE Michigan Thanks to MEGA… http://goo.gl/fb/r1opS #+Detroit
5 Outdated SEO Tactics and 5 Alternatives
In the past it was easier to achieve high search engine rankings by “gaming” the system with questionable SEO tactics. But as search engines have evolved, many suspect SEO practices have been rendered useless. However, if you visit any SEO forum or upstart SEO blog, you will see many of these outdated tactics still endorsed as legitimate techniques. In an attempt to end the misinformation, below are five popular, yet outdated SEO tactics that no longer work — and some legitimate alternatives. Website Magazine
Go Tigers! Happy Opening Day! …
Go Tigers! Happy Opening Day! http://bit.ly/aQbJrk
5 Ways To Impact Your Marketing Program
Narrow your focus to grow faster… Don’t be everything to everybody. Stop being everything to everybody. People want to work with and buy from companies that are the best at what they do. Your goal isn’t just to keep offering “stuff”, but to understand the needs and desires of your marketplace and the trends in which it is going. http://shar.es/m2Sb1
