Online Marketing Terminology

A website used as sort of an online journal to record opinions, information, or other read worthy material on a regular basis.
Content Management System (CMS)
Web-based software (such as WordPress, Drupal, or Joomla) to management a website's content.
Cross-Browser Compatible
Browsers such as Internet Explorer, Mozilla Firefox, Google Chrome, Safari, and Opera interpret a website in their own manner, which means there are multiple opportunities for error. Thankfully, cross-browser testing is of high priority in Miller Media's standard testing procedures during a website's development and before a website is launched.
Google Certified Partner
This qualification demonstrates that the company employs individuals with deep AdWords knowledge, and has experience in assisting clients with their AdWords campaigns.
Organic (Natural) Search Results
There are two types of search engine results: paid (ads) and free (organic / natural). Paid results appear either at the top or to the side of the organic results. When we SEO a website, our goal is to adjust the content of your website to rank well in the organic search results under keywords relevant to your website / business.
Pay-Per-Click (PPC)
In conjunction with SEM (see below), PPC is the amount you pay when someone clicks on your advertisement within the search engine results.
Return on Investment (ROI)
Measurement of the benefits of your investment (return) divided by the cost of the investment.
Search Engine Marketing (SEM)
Advertising within the search engines' results based off keyword searches relevant to your business.
Search Engine Optimization (SEO)
The process of improving your website's presence within the search engines' organic (free) results.
Social Media Marketing
Promoting your company's brand, products, and services through popular social media websites such as Facebook, Twitter, LinkedIn, Pinterest, and more.